Customer Retention Specialist

• Own the monthly CRM calendar across Email, SMS, and Push.
• Lead the expansion into new channels, specifically WhatsApp and other emerging growth initiatives.
• Establish a culture of "test and learn."
• Responsible for a continuous A/B testing roadmap.
• Design, build, and optimize complex automated flows (welcome series, post-purchase, win-back) and high-impact manual campaigns.
• Move beyond basic demographics to hyper-target consumer cohorts based on LTV, purchase frequency, and behavioral triggers to maximize conversion.
• Establish a rigorous reporting cadence (weekly/monthly), translating raw data into actionable insights.
• Act as the power user for our tech stack, ensuring seamless data flow between Shopify, Klaviyo, GA4, and RetentionX.
• Partner with design teams to ensure high-aesthetic standards while rigorously testing layouts and CTAs to prove out the elements that actually drives revenue.

Retention Specialist leading CRM strategies for Dermalogica's customer lifecycle

Retention Specialist

Retention Specialist at Dermalogica managing customer lifecycle strategies including Email, SMS, and WhatsApp. Focused on data-driven A/B testing and customer segmentation for retention improvements.

• Own Canada Core Marketplace lifecycle strategy — develop and execute CRM programs that drive engagement, retention, and resurrection for DoorDash's core Canadian customer base
• Build end-to-end campaigns — manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign reporting within Braze
• Design and iterate on customer journeys — build trigger-based and always-on CRM programs that meet customers at key moments in their lifecycle (e.g. onboarding, re-engagement, win-back)
• Partner cross-functionally — collaborate with Product, Analytics, Promo Strategy, Creative Studio, and Marketing Ops to deliver cohesive lifecycle programs
• Analyze and optimize — review campaign and program performance with analytics partners, identify trends, and translate findings into actionable improvements
• Stay current on best practices — bring relevant learnings on lifecycle marketing, retention strategies, and CRM innovation to the broader team

Retention marketer executing CRM programs for DoorDash’s Canadian customer base

Associate Manager, Consumer Retention Marketing

Retention marketer developing and executing CRM programs to drive engagement and retention for DoorDash’s core Canadian marketplace. Collaborating cross-functionally to optimize customer journeys and campaign performance.

Strategic retention marketer driving CRM strategy for DoorDash's Canadian core marketplace

Associate Manager, Consumer Retention

Strategic retention marketer focused on CRM programs for DoorDash's Canadian marketplace. Collaborating cross-functionally to drive customer engagement and retention through innovative campaigns.

Customer Retention Specialist jobs in Canada

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Retention Specialist

Associate Manager, Consumer Retention Marketing

Associate Manager, Consumer Retention