Retention Specialist

Dermalogica

Retention Specialist at Dermalogica managing customer lifecycle strategies including Email, SMS, and WhatsApp. Focused on data-driven A/B testing and customer segmentation for retention improvements.

Posted 7/16/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$75,000 - CA$80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and retention strategies, with a strong focus on A/B testing, data analysis, and consumer targeting to drive user engagement and revenue growth. Proficient in leveraging tools like Klaviyo and Shopify to optimize automated marketing flows and campaigns.

Highest-signal resume keywords

CRM/Retention ExperienceA/B Testing ExpertiseKlaviyo MasteryShopify ProficiencyBilingual (English/French)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingMultivariate TestingData AnalysisConsumer TargetingAutomated Flows DesignCampaign OptimizationRetention Rate ImprovementUser Growth StrategiesStatistical Significance ArticulationWorkflow Automation

Soft Skills

CollaborationCommunicationAnalytical ThinkingCreativityProblem-Solving

Tools & Technologies

KlaviyoShopifyGA4RetentionXAI Tools

Industry Keywords

D2CConsumer GoodsRetention StrategiesEmail MarketingSMS MarketingPush NotificationsConsumer CohortsLTV PlatformsData-Driven InsightsHigh-Aesthetic Standards

About the role

Key responsibilities & impact

Own the monthly CRM calendar across Email, SMS, and Push.
Lead the expansion into new channels, specifically WhatsApp and other emerging growth initiatives.
Establish a culture of "test and learn."
Responsible for a continuous A/B testing roadmap.
Design, build, and optimize complex automated flows (welcome series, post-purchase, win-back) and high-impact manual campaigns.
Move beyond basic demographics to hyper-target consumer cohorts based on LTV, purchase frequency, and behavioral triggers to maximize conversion.
Establish a rigorous reporting cadence (weekly/monthly), translating raw data into actionable insights.
Act as the power user for our tech stack, ensuring seamless data flow between Shopify, Klaviyo, GA4, and RetentionX.
Partner with design teams to ensure high-aesthetic standards while rigorously testing layouts and CTAs to prove out the elements that actually drives revenue.

Requirements

What you’ll need

3-4 years of dedicated CRM/Retention experience, preferably within the D2C or consumer goods space.
Proven expertise in structured A/B testing and multivariate testing with the ability to articulate statistical significance and ROI.
Tangible evidence of driving Retention Rate improvements and increasing Returning User Growth.
Expert-level mastery of Klaviyo and Shopify.
Deep familiarity with GA4 and RetentionX (or similar LTV platforms) is essential.
Experience leveraging AI tools for copywriting, data analysis, or workflow automation.
Bilingual (English/French) is considered an asset.

Benefits

Comp & perks

Competitive base
Monthly product allocation
Company-provided laptop
RRSP matching
Comprehensive health, vision, and dental coverage
Maternity/paternity top-up & fertility benefit
Paid time off and personal days
Fitness subsidy
Mental health support tools