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Associate Manager, Consumer Retention
DoorDashStrategic retention marketer focused on CRM programs for DoorDash's Canadian marketplace. Collaborating cross-functionally to drive customer engagement and retention through innovative campaigns.
Tech Stack
Tools & technologiesCloudSQLTableau
About the role
Key responsibilities & impact- Own Canada Core Marketplace lifecycle strategy — develop and execute CRM programs that drive engagement, retention, and resurrection for DoorDash's core Canadian customer base
- Build end-to-end campaigns — manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign reporting within Braze
- Design and iterate on customer journeys — build trigger-based and always-on CRM programs that meet customers at key moments in their lifecycle (e.g. onboarding, re-engagement, win-back)
- Partner cross-functionally — collaborate with Product, Analytics, Promo Strategy, Creative Studio, and Marketing Ops to deliver cohesive lifecycle programs
- Analyze and optimize — review campaign and program performance with analytics partners, identify trends, and translate findings into actionable improvements
- Stay current on best practices — bring relevant learnings on lifecycle marketing, retention strategies, and CRM innovation to the broader team
Requirements
What you’ll need- 4+ years of experience in CRM or lifecycle marketing
- Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud)
- Analytical mindset with strong attention to detail
- Strong writer and communicator
- Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Periscope)
- Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
- Extremely organized, dependable, self-motivated, and ability to multi-task
- Bachelor's degree or equivalent experience
Benefits
Comp & perks- paid time off
- paid parental leave
- wellness benefit
- several paid holidays
- medical benefits
- dental benefits
- vision benefits
- disability insurance
- basic life insurance
- RRSP with employer match
- mental health program
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRMlifecycle marketingaudience segmentationtargetingA/B testingSQLHTMLdata visualizationanalyticsmarketing automation
Soft Skills
analytical mindsetattention to detailstrong writingcommunicationorganizational skillsdependabilityself-motivationmulti-tasking
Certifications
Bachelor's degree