Creative Strategist

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Translate product benefits into emotion-driven, problem-solution ads
• Continuously generate new concepts while iterating on proven winners
• Analyze performance data (hooks, retention, CTR, CPA, ROAS)
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Kill underperformers fast and double down on what works
• Write clear, actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Work closely with media buyers to align creative & performance
• Collaborate with brand and marketing teams to ensure consistency
• Deeply understand the mature women customer
• Identify key objections, desires, fears, and buying triggers
• Monitor competitors and market trends
• Turn customer feedback and reviews into ad concepts

DTC Creative Strategist

• Act as the point of contact for client communication and work delivery (primarily via Slack)
• Assist clients in translating ad concepts into ad angles
• Design static images and motion graphics to support various client projects
• Review ad performance reports and summarize into actional client recommendations
• Track performance data, identify trends, and adjust strategy as needed

• Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.
• Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring
• Develop high-converting creative concepts grounded in consumer insight and platform behavior.
• Write (and guide) strong copy and frameworks that influence perception and drive performance.
• Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.
• Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.
• Present creative ideas and directions to clients and internal teams with clarity and conviction.
• Translate performance data and qualitative feedback into actionable creative improvements.
• Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

Senior Performance Creative Strategist

• Translate the founders direction into clear creative briefs
• Work with the creative coordinator and freelancers to ensure output matches requirements
• Review and QA all creative before it goes live
• Provide feedback and iterate quickly
• Ensure creative aligns with performance goals, competitor benchmarks, and proven ad formats
• Monitor account performance across Meta Ad, landing page, and key funnel metrics
• Understand what is working, what is not working, and where issues may exist
• Surface insights clearly to the founder what’s off, why it might be off, and what has been tried
• Support a simple operating rhythm if performance is good → explain why, and if performance is off → identify issue and next steps
• Work closely with the media buyer
• Ensure campaigns are being set up and managed correctly
• Review outputs and flag issues
• Ensure creative is being tested properly
• Own execution across 3–5 client accounts
• Ensure all tasks are clearly defined, assigned, and completed on time
• Manage workflows in tools such as Trello / Slack
• Follow up on blockers and missed actions
• Provide structured weekly updates to the founder
• Prepare inputs for client calls
• Maintain clear visibility on account status, performance, and next steps
• Support ad copy creation on writing hooks, generating variations, and iterating based on performance
• Use AI tools to accelerate output
• Refine outputs to ensure they are usable and high quality

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DTC Creative Strategist

Creative Strategist

Senior Performance Creative Strategist

Creative Strategist