Creative Strategist

• Perform deep-dive audits of Meta Ads accounts to diagnose performance bottlenecks and creative fatigue.
• Develop comprehensive creative strategies and write detailed briefs for production teams, UGC creators, and editors.
• Optimize lead generation funnels from the initial ad click through to the final booked appointment.
• Build and manage structured testing roadmaps to ensure continuous performance improvement.
• Analyze complex data sets to identify patterns in lead quality and conversion rates, moving beyond surface-level metrics like CPL.
• Collaborate with internal teams to improve landing page aesthetics and conversion architecture.
• Proactively create recovery plans for underperforming accounts and scale winning campaigns through data-backed recommendations.

Ad Creative Funnel Strategist

• Develop insight-led campaign strategies and creative platforms.
• Conduct audience, market and cultural research.
• Translate business challenges into clear strategic recommendations.
• Write inspiring strategic and creative briefs.
• Collaborate with creatives to develop integrated campaign ideas.
• Support new business pitches through strategic thinking and presentation development.
• Identify emerging trends and opportunities relevant to client brands.
• Present strategic recommendations to internal teams where required.

Freelance Creative Strategist

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Translate product benefits into emotion-driven, problem-solution ads
• Continuously generate new concepts while iterating on proven winners
• Analyze performance data (hooks, retention, CTR, CPA, ROAS)
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Kill underperformers fast and double down on what works
• Write clear, actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Work closely with media buyers to align creative & performance
• Collaborate with brand and marketing teams to ensure consistency
• Deeply understand the mature women customer
• Identify key objections, desires, fears, and buying triggers
• Monitor competitors and market trends
• Turn customer feedback and reviews into ad concepts

DTC Creative Strategist

• Act as the point of contact for client communication and work delivery (primarily via Slack)
• Assist clients in translating ad concepts into ad angles
• Design static images and motion graphics to support various client projects
• Review ad performance reports and summarize into actional client recommendations
• Track performance data, identify trends, and adjust strategy as needed

• Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.
• Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring
• Develop high-converting creative concepts grounded in consumer insight and platform behavior.
• Write (and guide) strong copy and frameworks that influence perception and drive performance.
• Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.
• Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.
• Present creative ideas and directions to clients and internal teams with clarity and conviction.
• Translate performance data and qualitative feedback into actionable creative improvements.
• Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

Creative Strategist jobs in South Africa

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Ad Creative Funnel Strategist

Freelance Creative Strategist

DTC Creative Strategist

Creative Strategist

Senior Performance Creative Strategist