Ad Creative Funnel Strategist

Huzzle.com

Performance Marketing & Creative Strategist responsible for optimizing client ad funnels and driving growth. Join a fast-growing marketing consultancy focused on high-value patient acquisition.

Posted 7/21/2026full-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Meta Ads management with a focus on lead generation, creative strategy development, and performance optimization. Proficient in analyzing customer journeys and implementing data-driven recommendations to enhance conversion rates.

Highest-signal resume keywords

Meta Ads ManagementLead Generation OptimizationCreative Brief WritingData AnalysisDirect Response Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationFunnel OptimizationPerformance AuditingConversion Rate AnalysisCreative Strategy Development

Soft Skills

Excellent Written CommunicationStakeholder ArticulationIndependent Work Ethic

Tools & Technologies

GoHighLevel

Industry Keywords

Direct Response MarketingCustomer PsychologyHigh-Ticket Lead GenerationMedSpa IndustryAesthetics Industry

About the role

Key responsibilities & impact

Perform deep-dive audits of Meta Ads accounts to diagnose performance bottlenecks and creative fatigue.
Develop comprehensive creative strategies and write detailed briefs for production teams, UGC creators, and editors.
Optimize lead generation funnels from the initial ad click through to the final booked appointment.
Build and manage structured testing roadmaps to ensure continuous performance improvement.
Analyze complex data sets to identify patterns in lead quality and conversion rates, moving beyond surface-level metrics like CPL.
Collaborate with internal teams to improve landing page aesthetics and conversion architecture.
Proactively create recovery plans for underperforming accounts and scale winning campaigns through data-backed recommendations.

Requirements

What you’ll need

Proven agency experience managing multiple client accounts simultaneously.
Extensive expertise in Meta Ads specifically focused on lead generation.
A strong portfolio of results demonstrating your ability to reduce CPA and increase revenue through creative and funnel optimization.
Deep understanding of direct response marketing, customer psychology, and hook/angle frameworks.
Experience writing creative briefs and directing the production of high-converting ad assets.
Proficiency in analyzing the entire customer journey, including landing pages and backend conversion steps.
Excellent written and verbal English with the ability to articulate complex strategic shifts to stakeholders.
A data-first mindset with the ability to work independently and take full ownership of account performance.
Nice-to-Haves
Experience in the MedSpa, aesthetics, or high-ticket wellness industry.
Hands-on experience with GoHighLevel (GHL).
Experience managing high-ticket lead generation or Business Opportunity (BizOpp) funnels.
Previous leadership experience in creative strategy or growth marketing.

Benefits

Comp & perks

🌎 Fully remote work environment
🚀 Career growth opportunities in a fast-scaling agency
🎯 Performance-based incentives
📈 Long-term stability and high-level strategic ownership
🧠 Collaborative culture with top-tier marketing talent