Conversion Rate Optimizer

• Own day-to-day Shopify store management, including theme adjustments and app configuration
• Plan and execute product launches, promotions, and sales campaigns in close collaboration with the marketing team
• Build and optimize landing pages that enhance user experience and drive conversions
• Maintain a working understanding of store-level performance, including traffic patterns and conversion shifts
• Identify test opportunities by analysing funnel data, session recordings, and heatmaps
• Own the A/B test backlog from prioritization through implementation
• Apply SEO best practices across landing pages and product content

Shop Manager, CRO

• Conceptualize, create and maintain content for websites, landing pages and specialist articles
• SEO-driven development of our content with the goal of ranking in positions 1–3 on Google
• Optimization of inquiry, booking and conversion flows (UX- and user-focused)
• Point of contact for customer inquiries about seminars and compliance services
• Qualify and provide initial consultation on inquiries in close coordination with specialist departments
• Project management for new digital content and marketing concepts
• Handling of project and customer requests
• Initiator for growth, visibility and digital development within the marketing team

Content, SEO & Conversion Manager

• Account management and consulting for successful e-commerce brands such as AG1, Huel and Kinobody
• Hands-on implementation of campaigns and projects for clients
• Building and optimizing sales funnels
• Writing high-converting, persuasive copy
• Planning, running and evaluating A/B tests

CRO Manager

• Design and build our end-to-end subscriber funnel: Traffic → Engagement → Registration → Paywall → Subscription → Retention
• Define and implement the core KPIs, tracking, and data structures from the outset
• Develop our paywall and offering logic (metering, pricing, bundles, trials) — without existing constraints
• Establish a systematic experimentation setup (A/B testing, hypothesis-driven work)
• Create mechanisms to increase depth of use and reader retention (e.g., newsletters, personalization, habit-forming products)
• Identify and prioritize the biggest growth levers across the entire journey
• Work closely with editorial, product, marketing, and tech to align content, distribution, and product around growth
• Build a modern, data-driven decision framework — instead of relying on gut feeling and legacy processes

Growth Manager – Subscription & Conversion

• Support and advise successful e-commerce brands such as AG1, Huel, and Kinobody
• Hands-on implementation for clients
• Build and optimize funnels
• Create high-converting copy
• Execute A/B tests

Conversion Rate Optimization Manager

• You take responsibility for our organic reach, our websites and the performance behind them.
• Your goal is not to report rankings or write strategic papers, but to ensure more people find our solutions, use our websites and become qualified leads.
• You are responsible for the ongoing development of our entire web presence: from SEO strategy to website structure to conversion optimization.
• You work data-driven, make decisions based on facts and consistently implement actions.
• Success for us is not "more traffic", but sustainable growth in organic visibility, more qualified visitors to our websites, increasing conversion rates and lead numbers.
• You work independently, analytically and with a clear focus on impact.
• You further develop our SEO strategy and implement it independently — technically, structurally and in terms of content.
• You analyze rankings, search behaviour and competitors and derive concrete measures from this.
• You optimize landing pages, conversion funnels and user experiences with the aim of generating more qualified leads.
• You define website structures, content, features and user journeys and work closely with development, marketing and other teams.
• You manage our AI-supported content process and ensure that content meets both search intent and quality standards.
• You further develop existing tracking and analysis concepts and ensure a clean data foundation.
• You identify optimization potential, prioritize measures and implement them consistently.
• You work with clear KPIs and review the success of your measures based on measurable results.

SEO, Website & Conversion Manager

• Continuous improvement of conversion rates across the entire user journey
• Optimization of landing pages and their content
• End-to-end funnel analysis and identification of improvement levers
• Development and testing of clear hypotheses

CRO Manager – m/f/d

• Own and manage the company’s landing page ecosystem across acquisition channels.
• Run and optimize a data-driven landing page testing framework, including performance tracking, winner selection, and implementation of learnings.
• Develop, launch, and optimize new landing page systems for emerging acquisition channels, including Native Advertising.
• Collaborate with media buyers, creative teams, and copywriters to create high-converting landing page experiences.
• Lead ongoing conversion rate optimization (CRO) initiatives through testing, analysis, and experimentation.
• Identify conversion bottlenecks and implement improvements based on performance data.
• Establish and refine landing page processes, documentation, and operational workflows.
• Manage external or internal copywriters and ensure a steady pipeline of high-performing landing page concepts.
• Analyze key metrics including ROAS, conversion rates, customer acquisition costs, and funnel performance.
• Act as the primary point of contact between landing page production, paid media teams, and creative stakeholders.

Conversion Rate Optimizer jobs in Germany

See all jobs on JobTailor