SEO, Website & Conversion Manager

fino

SEO and Conversion Manager at fino data services GmbH driving organic reach and improving website performance. Responsible for SEO strategy, website structure, and conversion optimization in a remote environment.

Posted 6/22/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

You take responsibility for our organic reach, our websites and the performance behind them.
Your goal is not to report rankings or write strategic papers, but to ensure more people find our solutions, use our websites and become qualified leads.
You are responsible for the ongoing development of our entire web presence: from SEO strategy to website structure to conversion optimization.
You work data-driven, make decisions based on facts and consistently implement actions.
Success for us is not "more traffic", but sustainable growth in organic visibility, more qualified visitors to our websites, increasing conversion rates and lead numbers.
You work independently, analytically and with a clear focus on impact.
You further develop our SEO strategy and implement it independently — technically, structurally and in terms of content.
You analyze rankings, search behaviour and competitors and derive concrete measures from this.
You optimize landing pages, conversion funnels and user experiences with the aim of generating more qualified leads.
You define website structures, content, features and user journeys and work closely with development, marketing and other teams.
You manage our AI-supported content process and ensure that content meets both search intent and quality standards.
You further develop existing tracking and analysis concepts and ensure a clean data foundation.
You identify optimization potential, prioritize measures and implement them consistently.
You work with clear KPIs and review the success of your measures based on measurable results.

Requirements

What you’ll need

You have solid experience in SEO and have demonstrably built rankings, visibility and organic traffic successfully.
You understand technical SEO as well as content SEO and search intent.
You have experience in conversion optimization and can demonstrate how your measures led to more leads or revenue.
You have already been responsible for websites or web projects and managed their strategic and operational development.
You are proficient with web analytics and tracking tools such as Google Analytics 4 as well as event and conversion tracking.
You can interpret data, recognize correlations and derive concrete recommendations for action.
You have a good sense for high-quality content and recognize which content convinces both users and search engines.
You work independently, in a structured way and take responsibility for results.
You bring strong implementation skills and want to not only plan things but also realize them.
Your place of residence and work is in Germany.
Experience in B2B, SaaS or software environments.
Experience with modern content and AI workflows.
Knowledge in CRO, UX or data-driven marketing.
Experience with CMS systems, web projects and collaborating with development teams.

Benefits

Comp & perks

Clear responsibilities and support: With us you know exactly what is expected of you, and you work in an environment where mistakes are seen as valuable learning opportunities.
Collective commitment to exceptional results: Our team passionately strives for excellence and values your contribution as indispensable. Together we achieve great things.
Individual development and self-responsibility: We promote self-motivation and your personal responsibility to achieve outstanding performance.
Dynamic feedback for continuous learning: With us you receive direct and timely feedback so you can quickly respond to changes and continuously improve.
Open communication and personal development: We live open communication and actively support you in shaping your personal and professional development.
Solution-orientation and company success focus: Our goal is to deliver results that move the company forward. Your commitment to this success is highly valued.
Team days, summer and Christmas parties: Joint events for team spirit and workplace enjoyment.
Corporate benefits: Enjoy various discounts.
Dog-friendly workplaces: Bring your best friend.
Bike leasing: Enjoy the benefits of bike leasing — eco-friendly and fit for commuting.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOtechnical SEOcontent SEOconversion optimizationweb analyticsGoogle Analytics 4event trackingconversion trackingCROUX

Soft Skills

analytical skillsindependencestructured workresponsibilityimplementation skillsdata-driven decision makingfocus on impactcollaborationcommunicationproblem-solving