Conversion Rate Optimizer

• Define the vision, strategy, and roadmap for the enterprise products jointly with the Chief Product Officer, ensuring alignment with company goals and market opportunities
• Act as the key evangelist for enterprise solutions, building awareness and credibility among traditional financial institutions and blockchain ecosystems
• Identify and cultivate relationships with investment banks, hedge funds, family offices, and other traditional financial players
• Drive adoption of Liquid and Lightning technology platforms by educating stakeholders on the benefits of digital assets and blockchain-based solutions and growing the respective industry federations
• Oversee, delivery and implementation of the custom enterprise solutions
• Build and lead a cross-functional team, including product managers, engineers, and sales professionals, to achieve business objectives
• Build and lead the business development organization for the enterprise solutions
• Collaborate with marketing, legal, compliance, and other teams to ensure product success in regulated markets
• Represent the company at industry events, conferences, and forums, showcasing the value of our enterprise offerings
• Stay abreast of market trends, competitive dynamics, and regulatory developments to inform product strategy

VP of Enterprise Products – CRO

• Own the full revenue function: GTM, sales, pipeline, and revenue targets
• Define and execute the go-to-market motion for enterprise and mid-market security buyers
• Build and lead the sales and marketing team
• Work directly with the CEO to shape positioning, pricing, and ICP
• Own relationships with key accounts, partners, and channel opportunities
• Provide market and buyer feedback that directly influences product roadmap

CRO – Chief Revenue Officer

• Build the CRO Operating System
• Design and implement the full CRO operating system
• Maintain a prioritized, always-active testing backlog
• Own the full test lifecycle end-to-end
• Write clear, actionable briefs
• Drive Conversion Rate and CAC Efficiency
• Improve new customer conversion rate and new customer ROAS
• Reduce funnel drop-off at every key step
• Collaborate with Analytics to ensure contribution margin is accurately measured

CRO Manager

• Own the strategy, roadmap, execution, and performance of Landing Page Optimization (LPO) across paid acquisition, campaign, and lifecycle marketing experiences.
• Develop and prioritize testing hypotheses based on user behavior, conversion data, audience insights, and campaign performance.
• Improve conversion rates through experimentation across messaging, content hierarchy, page structure, calls-to-action, and user experience.
• Create targeted landing page experiences that align with specific audience needs, symptoms, and acquisition campaigns.
• Establish a repeatable experimentation program that drives measurable improvements in first visit bookings.
• Act as the primary builder and publisher of marketing landing pages using Prismic and existing component libraries.
• Launch, QA, and maintain landing pages across multiple campaigns and audience segments.
• Configure and manage experiments in Statsig and other testing platforms.
• Move quickly and independently without requiring extensive engineering support.
• Own the end-to-end process from hypothesis creation through implementation, analysis, and recommendation.
• Work closely with Paid Media teams to map ad creative and audience intent to relevant landing page experiences.
• Develop scalable frameworks that support increasingly segmented and AI-driven advertising campaigns.
• Help determine how acquisition messaging should evolve as Midi scales personalization and audience targeting.
• Partner with Growth and Analytics teams to identify high-impact opportunities across the acquisition funnel.
• Serve as the primary marketing stakeholder supporting optimization efforts across joinmidi.com.
• Bring audience insights, experimentation learnings, and conversion data to inform core site decisions.
• Ensure continuity between acquisition landing pages and the broader Midi patient experience.
• Collaborate with Product and Engineering when marketing tests require new tracking capabilities, integrations, or technical functionality.
• Act as a strategic thought partner to Growth PMs on messaging, content, and conversion opportunities.
• Help implement Midi's Mosaic initiative, including new brand standards, symptom-based content experiences, and updated landing page architecture.
• Partner with Brand and Content teams to bring Midi's evolving voice and positioning to life across acquisition experiences.
• Redesign and rebuild landing pages to align with the future state of Midi's digital ecosystem.
• Partner closely with Clinical, Legal, Medical, and Compliance teams to ensure all digital content adheres to healthcare regulations and clinical standards.
• Translate complex insurance, eligibility, coverage, and care delivery concepts into clear and compelling patient-facing content.
• Balance conversion optimization with trust, transparency, and medical credibility across all patient-facing experiences.
• Analyze experiment results, user behavior, and conversion metrics to identify growth opportunities.
• Partner with Analytics teams to establish meaningful measurement frameworks and reporting.
• Translate data into actionable recommendations that improve patient acquisition and first visit bookings.
• Develop a deep understanding of patient behavior and conversion drivers across the acquisition funnel.

Senior Growth Marketing Manager – LPO & Conversion Optimization

• Develop and deliver insightful dashboards
• Build efficient data models
• Act as a data steward for sales data
• Partner with cross-functional teams to define reporting standards

Conversion Rate Optimizer jobs in California

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VP of Enterprise Products – CRO

CRO – Chief Revenue Officer

CRO Manager

Senior Growth Marketing Manager – LPO & Conversion Optimization

Senior Sales Strategy Analyst, CRO Analytics