Conversion Rate Optimizer

• Work on performance projects focused on reducing user friction throughout their journey through CRO tests (A/B, redirect, personalization, among others);
• Execute, monitor, and analyze experiments using testing tools;
• Report data and insights generated from tests conducted;
• Produce quantitative and qualitative analyses (drop-off, conversion funnel, and user journey);
• Support the development of hypotheses and data-driven recommendations;
• Collaborate with multidisciplinary teams to implement improvements;
• Lead workshops, follow-ups, and presentations of results to clients;
• Act as a strategic partner to clients in leading and managing projects aimed at the sustainable improvement of business KPIs such as sales, lead generation, and engagement.

Junior CRO Analyst

• Conduct training relevant to your role and keep training records up to date;
• Assist with administrative aspects of clinical trials, providing support to the study team (CRAs/monitors and clinical project managers);
• Assist in collecting and preparing documents from investigative sites during the conduct of the clinical trial;
• Prepare the study's Trial Master File (TMF) and assist in its ongoing maintenance;
• Prepare the Investigator Site File (ISF);
• Perform clinical trial activities in accordance with applicable regulations, Good Clinical Practice (GCP), and protocol requirements;
• Support meeting activities such as organization, planning, and minute-taking;
• Provide support to clinical research associates/monitors, clinical project managers, monitor managers, and the head of operations;
• Assist in identifying potential investigative sites;
• Perform co-monitoring as part of training and support CRAs during site monitoring visits;
• Support the clinical research monitor in the absence of the clinical project manager.

Senior Clinical Project Analyst

• As a CRO Account Director, you’ll be responsible for working with clients within the CRO service offering. This role focuses on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency.
• Through indirect management, you will be supporting and coaching your pod’s account managers, developers and designers.
• The Account Director will lead teams of highly-talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary.
• This role works to drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes.

Account Director, CRO

• Responsible for identifying opportunities and structuring initiatives for conversion rate optimization (CRO) and personalization of the e‑commerce experience through the management of A/B tests, personalized journeys, and segmented campaigns, working in an integrated manner with the business, product, and technology teams.
• Participates in the prioritization and monitoring of initiatives within development pipelines, ensuring improvement of key performance indicators (conversion, revenue, and user experience) and generating behavior-based data insights to support decision-making and maximize results for the digital channel.
• Define and manage the CRO roadmap: structure, prioritize, and track the backlog of conversion optimization initiatives, consolidating opportunities identified through data analysis, user behavior, and business needs, in partnership with Product, Technology, and E‑commerce teams.
• Plan, execute, and analyze A/B tests and experiments: develop optimization hypotheses, define success metrics, monitor test execution, and interpret results using statistical criteria, converting learnings into actions to increase conversion.
• Develop digital personalization strategies: create and evolve personalized journeys by customer profile and behavior, implementing campaigns, storefronts, recommendations, badges, coupons, cashback, and other mechanics using platforms such as Insider, VWO, or similar.
• Analyze customer behavior and identify optimization opportunities: monitor the user journey on App, Mobile Web, and Desktop, identifying bottlenecks, drop-off points, and improvement opportunities that drive conversion and enhance the customer experience.
• Lead CRO initiatives alongside Product and Technology teams: translate opportunities into functional requirements, follow solution development, validate deliveries in QA environments, and ensure correct implementation of improvements before release.
• Monitor performance and conversion metrics: track KPIs such as conversion rate, revenue, average order value, engagement, and personalization performance, proposing continuous actions to maximize e‑commerce results.
• Document experiments and share learnings: consolidate hypotheses, results, and insights obtained from tests in a structured repository, promoting continuous evolution of the CRO strategy and supporting future decision-making.
• Support decision-making through strategic analyses: turn behavioral, navigation, and conversion data into actionable recommendations, identifying opportunities by channel, device, and stage of the customer journey to drive business results.

Conversion Rate Optimizer jobs in Brazil

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Junior CRO Analyst

Senior Clinical Project Analyst

Account Director, CRO

CRO and Personalization Specialist