Conversion Rate Optimizer

• Lead CRO projects focused on evolving the user journey and improving conversion rates;
• Identify opportunities through in-depth analyses of user behavior, funnel performance, and user experience;
• Structure and prioritize hypotheses based on data, experimentation methodologies and Design Thinking;
• Ensure the quality and consistency of deliverables;
• Facilitate workshops, follow-ups and results presentations for clients;
• Act as a strategic partner, guiding decisions based on data and business KPIs;
• Integrate UX, data and performance teams to maximize results.

Senior CRO Analyst

• Work on performance projects focused on reducing user friction throughout the user journey through CRO testing (A/B, redirects, personalization, and others);
• Execute, monitor, and analyze experiments using testing tools;
• Report data and insights generated from the tests performed;
• Produce quantitative and qualitative analyses (drop-offs, conversion funnel, and user journey);
• Support the development of hypotheses and provide data-driven recommendations;
• Collaborate with cross-functional teams to implement improvements;
• Lead workshops, follow-ups, and result presentations for clients;
• Act as a strategic partner to clients in the planning and management of projects aimed at the sustainable improvement of business KPIs such as sales, lead generation, and engagement.

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Senior CRO Analyst

CRO Analyst, Mid-level