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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Conversion Rate Optimization (CRO) through the execution and analysis of A/B tests, utilizing testing and analytics tools to drive data-informed decisions that enhance user experience and business KPIs.
Highest-signal resume keywords
CRO Testing ToolsGoogle AnalyticsPerformance MarketingHTML and CSSAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
A/B TestingCRO FrameworksData AnalysisUser Journey AnalysisConversion Funnel Analysis
Soft Skills
Communication SkillsLogical ReasoningCollaboration
Tools & Technologies
VWOInsiderClarityHotjarLooker Studio
Industry Keywords
User FrictionBusiness KPIsLead GenerationEngagementAI Practices in CRO
About the role
Key responsibilities & impact- Work on performance projects focused on reducing user friction throughout their journey through CRO tests (A/B, redirect, personalization, among others);
- Execute, monitor, and analyze experiments using testing tools;
- Report data and insights generated from tests conducted;
- Produce quantitative and qualitative analyses (drop-off, conversion funnel, and user journey);
- Support the development of hypotheses and data-driven recommendations;
- Collaborate with multidisciplinary teams to implement improvements;
- Lead workshops, follow-ups, and presentations of results to clients;
- Act as a strategic partner to clients in leading and managing projects aimed at the sustainable improvement of business KPIs such as sales, lead generation, and engagement.
Requirements
What you’ll need- Experience with testing tools such as VWO, Insider, or similar;
- Basic knowledge of HTML and CSS;
- Familiarity with analytics tools such as Google Analytics, Clarity, Hotjar, and Looker Studio;
- Strong logical reasoning and analytical skills;
- Experience with performance marketing;
- Good communication skills for presenting results and participating in meetings;
- Knowledge of CRO frameworks;
- Experience managing tests and organizing a testing backlog;
- Understanding of AI practices applied to CRO, as well as new technologies that impact user behavior and conversion optimization.
Benefits
Comp & perks- Meal and grocery allowance loaded on FLASH card 🥗
- Home office allowance on FLASH card 💳
- Health insurance according to your location 🩺
- Dental plan according to your location 🦷
- Birthday day off + credit loaded to FLASH card 🎉
- Extended maternity and paternity leave 🍼
- Profit sharing (PLR) 💰
- Life insurance 🧡
- Childcare assistance 👶
- Referral bonus 💰
- Transportation voucher 🚍
- Clude | Health platform 🩺
- TotalPass access (wellness/fitness) 🏋🏽♀️
- Partnership with FECAP - 10% to 20% discounts on undergraduate, graduate, MBA and master's programs 🎓
