Content Marketing Manager

• Support DAM platform implementation, configuration, and day-to-day administration, ensuring assets are organized, curated, and governed in accordance with established metadata, taxonomy, and lifecycle standards.
• Act as a steward of the DAM repository, helping maintain asset integrity, discoverability, and long-term usability across the organization.
• Apply and maintain metadata schemas and tagging standards within the DAM, ensuring assets are consistently classified, accurately tagged, and easily discoverable.
• Manage the asset lifecycle, including ingestion, validation, organization, version control, archival, and retirement.
• Monitor asset quality and compliance, including metadata completeness, naming conventions, and usage guidelines; conduct periodic audits to maintain repository health.
• Support DAM user onboarding and ongoing support, providing guidance on asset submission, tagging, and search; assist with the migration of content and marketing assets from existing source systems into the DAM.
• Support and maintain DAM integrations and downstream content distribution, ensuring assets are current and accessible across connected systems and channels.
• Partner with engineering teams to configure and enable custom DAM portals for partners and customers, supporting setup, onboarding, and ongoing administration of portal access and asset availability.
• Contribute across the Content Operations team by supporting content authoring workflows, platform enablement activities, and cross-functional initiatives; coordinate with Marketing, Product, and Engineering to ensure assets meet business needs.
• Flag and escalate DAM process issues and user experience gaps; document platform procedures and contribute to team training and reference materials.

Content Operations Specialist

• Maintain and update website content, landing pages, blogs and priority web pages.
• Improve user experience, readability and content flow across digital properties.
• Apply SEO best practices to increase discoverability and traffic.
• Manage content presence on channels such as Reddit, Substack, blogs and future digital platforms.
• Repurpose organizational stories into channel-ready formats and adapt messaging for each platform’s audience and behavior.
• Monitor digital performance across web, email, and content channels and use analytics to improve engagement and results.
• Build and deploy eblasts, newsletters, donor communications, and audience campaigns, through the development of compelling subject lines, headlines and calls-to-action.
• Support paid digital campaigns and audience targeting as assigned.
• Collaborate with internal teams to translate initiatives into digital content plans.
• Stay current on emerging digital platforms, audience behavior and content trends.
• Perform other duties as assigned.

Digital Content Specialist

• Ensure the accuracy, consistency, and readability of all content in assigned subject areas.
• Edit a variety of deliverables for style, tone, grammar, branding, and audience while ensuring that content adheres to each client’s unique preferences and requirements.
• Develop and edit content to published specifications.
• Work closely with teammates across disciplines to polish and finalize deliverables, including verifying substantiation, requesting permission to cite third-party resources, and identifying missing/incorrect content in templated materials.
• Identify essential information and key takeaways within content and verify that any key claims include appropriate substantiation.
• Review content for AI writing artifacts and red flags and edit to use more natural language while preserving the essential information.

Editor, Technical Marketing Content

• Own the integrated content strategy for both brands — connecting organic search/ AEO, blog, and social into a single plan with a consistent brand voice across Sketchy (B2C) and DDx (B2B).
• Maintain the content calendar, prioritizing production based on audience needs, search opportunity, and company goals.
• Run keyword and content-gap analysis for both audiences and execute SEO, AEO, and GEO optimization, including surfacing both brands in ChatGPT, Perplexity, and Google AI Overviews.
• Write and optimize blog posts, long-form content, meta titles, descriptions, and FAQ content tuned for organic search and AI answer engines.
• Publish directly in Webflow and work within established CMS and content workflows.
• Own organic social strategy and execution across LinkedIn, Instagram, TikTok, Reddit, and Meta with channel-specific plans to grow and engage both the student audience (Sketchy) and educator audience (DDx).
• Write social copy and captions, or brief and manage content creators to produce it, maintaining brand voice across every channel.
• Track performance across owned channels using GA4, SEMrush, Google Search Console, and social analytics tools, and adjust the plan based on what the data shows.

Senior Content Marketing Manager

• Own the end to end content strategy for Genesys.com and digital channels, driving organic growth, engagement, and conversion outcomes
• Develop and optimize high impact content using keyword insights, search intent, and performance data to improve discoverability and business results
• Create compelling web experiences, including landing pages and solution content, that align to user journeys and drive measurable engagement
• Optimize content for AI powered discovery, ensuring structured, authoritative content performs across semantic search, AI overviews, and LLM environments
• Integrate brand and product messaging into digital content that strengthens positioning while supporting SEO and conversion performance
• Partner with UX, CRO, SEO, and analytics teams to design content experiences that balance customer needs with business goals
• Translate complex product narratives into clear, engaging content tailored to target audiences and buying stages
• Drive continuous improvement of content workflows, editorial standards, and governance to scale impact across teams
• Manage content initiatives from intake through delivery, ensuring alignment with campaign priorities and timelines
• Adapt and scale content for global audiences, embedding localization considerations from the start

Growth Content Specialist

• Assist in the day-to-day management of program websites, development of visual and written content, and ensuring high-quality content is consistently shared across digital platforms
• Oversee and monitor posting and overall health of the email and social media platforms
• Collaborate with State Digital Program Managers on state-specific content asks and rapid response needs
• Track and maintain press clips across states
• Create graphic and video content to enhance volunteer and voter engagement online
• Maintain a content calendar to ensure timely updates and alignment with organization priorities.
• Monitor the social media landscape to identify key messengers and influential voices across platforms
• Track emerging digital trends to inform content strategy and ensure authentic, engaging communication with our participants
• Collaborate cross-departmentally to integrate digital and organizing efforts, including projects that connect online engagement with offline work

• Provide strategic leadership across internal and partner teams to identify the storytelling across assigned segments of Ford.com
• Advocate for the brand voice when partnering with channel/platform and vehicle segment leads in crafting experiences across the customer journey
• Partner with analytics team to identify and define clear and measurable critical metrics – continually testing and optimizing content for performance against established KPIs.
• Manage the execution of site audience and content strategies for targeted experiences within the brand sites.
• Lead an ongoing test and learn content optimization calendar on .com, including A/B and multi-variant testing
• Supports the Model Year Changeover process across assigned segments of Ford.com
• Day-to-Day digital lead for segment areas in developing connected customer journeys in partnership with Integrated Marketing, Media, and CRM
• Manage agency/partner project execution of editorial calendar and optimization strategies, acting as the voice of the customer throughout the creative process
• Identify non-automotive and automotive digital trends and innovations and develop use case opportunities

Web Content Strategy Specialist

• Work with the Principal Content Strategist to build a scalable knowledge management approach for all phases of the content lifecycle across internal organizations
• Contribute to the design and development of internal tools, processes, and workflows that ensure knowledge is optimized for use in AI-powered employee experiences across multiple platforms
• Develop content design standards and frameworks and content governance models to ensure all internal content creators can express a consistent, cohesive voice throughout our employee-facing products and platforms
• Use broad knowledge of information architecture principles, including taxonomy, hierarchy, and structure, to deploy strategies for reusable, scalable, and connected experiences
• Craft user-interface text and in-product messaging that meet internal standards and guide employees to be successful using DEX products and platforms
• Serve as a key resource within the organization, enabling internal teams to adopt content standards, governance models, and knowledge management best practices through clear guidance and partnership
• Partner to ensure our knowledge management efforts are efficient, aligned, and progressing toward our shared goals across the ecosystem of internal content creators within Autodesk
• Conduct research to validate work and partner on defining measurable indicators of success (e.g., content quality, reuse, findability, effectiveness) to guide ongoing improvement

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