Digital Content Specialist

Gift of Life Michigan

Digital Content Specialist at Gift of Life Michigan leading content across digital platforms. Collaborating with teams to enhance user experience and engagement through compelling storytelling.

Posted 6/30/2026full-timeAnn Arbor • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $31 - $33 per hourWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Maintain and update website content, landing pages, blogs and priority web pages.
Improve user experience, readability and content flow across digital properties.
Apply SEO best practices to increase discoverability and traffic.
Manage content presence on channels such as Reddit, Substack, blogs and future digital platforms.
Repurpose organizational stories into channel-ready formats and adapt messaging for each platform’s audience and behavior.
Monitor digital performance across web, email, and content channels and use analytics to improve engagement and results.
Build and deploy eblasts, newsletters, donor communications, and audience campaigns, through the development of compelling subject lines, headlines and calls-to-action.
Support paid digital campaigns and audience targeting as assigned.
Collaborate with internal teams to translate initiatives into digital content plans.
Stay current on emerging digital platforms, audience behavior and content trends.
Perform other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree in marketing, digital media, communications or related field plus three years’ relevant work experience, or an equivalent combination of education and experience.
Two years of experience in digital content, email marketing, web marketing or related roles.
Hands-on experience with CMS platforms (WordPress or similar).
Experience with email platforms such as Mailchimp, Constant Contact, HubSpot or similar.
Experience using Canva or Adobe Creative Suite.
Experience with video editing.
Preferred Experience writing for Reddit, Substack, blogs, newsletters, or community platforms.
Prior experience in a healthcare organization, transplant center, or organ/tissue procurement organization.
Familiarity with paid digital campaigns or conversion-focused marketing.
Basic photography/video skills a plus.
Knowledge, Skills, and Abilities (KSA) Written and verbal fluency in English.
Proficiency with Microsoft Office programs, including Outlook and Teams and other technology systems used in business operations.
Strong organizational skills and ability to manage multiple and competing priorities, while demonstrating attention to detail.
Ability to work independently, under minimal supervision, and exercise initiative.
Strong written and verbal communication skills.
Strong interpersonal skills. Exceptional writing skills for digital platforms with ability to adapt tone by audience/channel.
Familiarity with Reddit, Substack, newsletter growth tactics and emerging channels.
Understanding of SEO, web traffic and digital engagement metrics.
Ability to focus on work details for extended periods of time.
Ability to manage tasks or project assignments and meet deadlines.
Knowledge in scheduling tools (Hootsuite, Sprout, Later, Meta Planner).
Knowledge in basic video editing (CapCut, Adobe Express/Premiere Rush).
Ability to critical think and problem solve, taking big picture ideas and implementing concrete tactics to reach goals.
Ability to analyze social and Google data and develop reports.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Gift of Life Michigan Website LinkedIn All Job Openings 201 - 500 employees Founded 1971 🤝 Non-profit 🤲 Charity Non-profit
Charity Gift of Life Michigan is a nonprofit organization that coordinates and promotes organ, eye, tissue, placenta, and living donations across Michigan. The organization provides donor registration services, family and grief support, community and multicultural outreach, volunteer programs, professional education for healthcare and funeral partners, and public awareness campaigns to increase donation and save lives. Gift of Life Michigan also runs programs for donor remembrance, legislative advocacy, and resources for recipients and donor families. Digital Content Specialist 🔥 1 hour ago 🏢🏡 Ann Arbor – Hybrid 💵 $31 - $33 / hour ⏰ Full Time 🟡 Mid-level 🟠 Senior ✍️ Content Marketing Manager Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Maintain and update website content, landing pages, blogs and priority web pages.
Improve user experience, readability and content flow across digital properties.
Apply SEO best practices to increase discoverability and traffic.
Manage content presence on channels such as Reddit, Substack, blogs and future digital platforms.
Repurpose organizational stories into channel-ready formats and adapt messaging for each platform’s audience and behavior.
Monitor digital performance across web, email, and content channels and use analytics to improve engagement and results.
Build and deploy eblasts, newsletters, donor communications, and audience campaigns, through the development of compelling subject lines, headlines and calls-to-action.
Support paid digital campaigns and audience targeting as assigned.
Collaborate with internal teams to translate initiatives into digital content plans.
Stay current on emerging digital platforms, audience behavior and content trends.
Perform other duties as assigned. 🎯 Requirements
Bachelor’s degree in marketing, digital media, communications or related field plus three years’ relevant work experience, or an equivalent combination of education and experience.
Two years of experience in digital content, email marketing, web marketing or related roles.
Hands-on experience with CMS platforms (WordPress or similar).
Experience with email platforms such as Mailchimp, Constant Contact, HubSpot or similar.
Experience using Canva or Adobe Creative Suite.
Experience with video editing.
Preferred Experience writing for Reddit, Substack, blogs, newsletters, or community platforms.
Prior experience in a healthcare organization, transplant center, or organ/tissue procurement organization.
Familiarity with paid digital campaigns or conversion-focused marketing.
Basic photography/video skills a plus.
Knowledge, Skills, and Abilities (KSA) Written and verbal fluency in English.
Proficiency with Microsoft Office programs, including Outlook and Teams and other technology systems used in business operations.
Strong organizational skills and ability to manage multiple and competing priorities, while demonstrating attention to detail.
Ability to work independently, under minimal supervision, and exercise initiative.
Strong written and verbal communication skills.
Strong interpersonal skills. Exceptional writing skills for digital platforms with ability to adapt tone by audience/channel.
Familiarity with Reddit, Substack, newsletter growth tactics and emerging channels.
Understanding of SEO, web traffic and digital engagement metrics.
Ability to focus on work details for extended periods of time.
Ability to manage tasks or project assignments and meet deadlines.
Knowledge in scheduling tools (Hootsuite, Sprout, Later, Meta Planner).
Knowledge in basic video editing (CapCut, Adobe Express/Premiere Rush).
Ability to critical think and problem solve, taking big picture ideas and implementing concrete tactics to reach goals.
Ability to analyze social and Google data and develop reports. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital Content CreationEmail MarketingSEOVideo EditingContent StrategyAnalyticsPhotographyCopywritingProject ManagementAudience Targeting

Soft Skills

Strong Communication SkillsOrganizational SkillsAttention to DetailInterpersonal SkillsCritical Thinking