Web Content Strategy Specialist

Ford Motor Company

Web Content Strategy Specialist managing cross-functional strategies for Ford.com. Leading project execution, team collaboration, and optimizing customer journeys.

Posted 6/6/2026full-timeDearborn • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $65,100 - $166,200 per yearWebsite

About the role

Key responsibilities & impact

Provide strategic leadership across internal and partner teams to identify the storytelling across assigned segments of Ford.com
Advocate for the brand voice when partnering with channel/platform and vehicle segment leads in crafting experiences across the customer journey
Partner with analytics team to identify and define clear and measurable critical metrics – continually testing and optimizing content for performance against established KPIs.
Manage the execution of site audience and content strategies for targeted experiences within the brand sites.
Lead an ongoing test and learn content optimization calendar on .com, including A/B and multi-variant testing
Supports the Model Year Changeover process across assigned segments of Ford.com
Day-to-Day digital lead for segment areas in developing connected customer journeys in partnership with Integrated Marketing, Media, and CRM
Manage agency/partner project execution of editorial calendar and optimization strategies, acting as the voice of the customer throughout the creative process
Identify non-automotive and automotive digital trends and innovations and develop use case opportunities

Requirements

What you’ll need

Bachelor's degree
5+ years of experience developing digital-based experiences, brand marketing and/or content strategy
Strong knowledge and experience across ad-tech, SEO, web technologies/platforms, analytics suites
Experience with Adobe web and testing technologies
Significant experience in developing testing scenarios, executing and optimizing
Experience integrating experiences across channels and touchpoints to deliver an end-to-end connected journey for the customer
Solid understanding of the automotive industry, preferred experience in partnering with digital retailing
A passion for digital customer experience and providing solutions across the customer lifecycle
Excellent communication and presentation skills with proven track record to lead and encourage teams.

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital-based experiencesbrand marketingcontent strategyad-techSEOweb technologiesanalytics suitesA/B testingmulti-variant testingtesting scenarios

Soft Skills

strategic leadershipcommunication skillspresentation skillsteam leadershipcustomer advocacycollaborationoptimizationproblem-solvingcreativitypassion for customer experience

Certifications

Bachelor's degree