Content Manager

• Identify trending content across our network to maximize audience reach
• Use knowledge of newsroom production to surface high-potential stories
• Communicate with digital leads about hidden gems
• Edit and refine syndicated posts for clarity and accuracy
• Monitor and respond to real-time breaking news
• Manage team and publication production workflows
• Craft expert-level headlines and metadata for SEO and social media engagement
• Collaborate with MNG and Tribune journalists on major initiatives
• Source and manage third-party content vendors
• Deep-dive into analytics for actionable newsroom feedback
• Supervise three full-time Content Strategists

Senior Content Strategist

• Lead Design System Content Strategy
• Define and scale content patterns, standards, and governance for the design system
• Establish naming conventions, usage guidelines, and documentation frameworks
• Create consistency across products and influence system-wide decisions
• Identify gaps and lead scalable solutions across teams and platforms
• Monitor contractor deliverables to ensure execution aligned with our strategy, and provide actionable feedback for continuous improvement.
• Quality-assure contractor work to ensure alignment with organizational strategy, providing feedback and guidance.
• Shape AI-Driven Experiences
• Lead content strategy for AI-powered features (conversational UX, AI-generated UI, recommendations)
• Define prompt strategies and refine outputs for clarity, tone, and reliability
• Translate ambiguity into clear, structured content that improves AI performance
• Partner with ML/AI teams to align content with model behavior and constraints
• Drive Structured Content & AI Readiness
• Champion structured authoring and modular content design across teams
• Define content schemas and metadata strategies to support retrieval, reuse, and consistency
• Ensure content is optimized for LLMs (context limits, clarity, deterministic outputs)
• Establish Quality, Accessibility & Governance
• Set standards for accessible, inclusive, and high-quality content (WCAG)
• Define guardrails for AI-generated content and contribute to governance practices
• Advocate for content excellence and influence decision-making at the product and system level.

Lead User Experience Content Strategist

• Lead the end-to-end content strategy for Begin's content ecosystem.
• Conduct audience research, intent mapping, keyword modeling, topic clustering, and content gap analysis.
• Create editorial roadmaps aligned with parent needs, business priorities, and emerging search opportunities.
• Establish scalable content frameworks that support expertise, trust, and authority.
• Develop and execute a holistic content discovery strategy spanning SEO, AEO, and AI-driven search experiences.
• Identify how parents seek information across Google, ChatGPT, Perplexity, Gemini, and emerging discovery platforms.
• Build content programs that increase visibility across both traditional search results and AI-generated answers.
• Design content structures optimized for both human audiences and AI-powered retrieval systems.
• Develop content formats that improve discoverability in answer engines and generative search experiences.
• Partner with subject matter experts to transform educational expertise into highly discoverable content assets.
• Experiment with AI-assisted content workflows that improve speed, quality, and scale.
• Analyze search behavior, audience needs, and content performance to identify growth opportunities.
• Translate consumer insights into content strategies that address high-intent parenting questions and decision-making moments.
• Monitor competitive landscapes and evolving discovery trends.
• Partner with Product, Marketing, Design, Learning, and Engineering teams.
• Advocate for content-first thinking throughout the organization.
• Align content investments with acquisition, engagement, and retention goals.
• Own content performance reporting across traffic, engagement, conversions, rankings, and AI discovery visibility.
• Establish measurement frameworks that connect content impact to business outcomes.
• Continuously optimize content portfolios based on audience behavior and performance insights.

Senior Content Strategist, Search Innovation

• Lead the creation and execution of Tier 1, brand-defining content including thought leadership, company announcements, executive messaging, and top-of-funnel demand content aligned to Product Marketing strategy.
• Own content creation, publishing, and governance across corporate social channels, ensuring messaging aligns with brand standards, approved narratives, and organizational risk posture.
• Design, implement, and continuously improve scalable content governance frameworks, including editorial standards, approval workflows, style guides, content tiering, and compliance checkpoints.
• Serve as the editorial authority for high-visibility and high-risk communications, acting as final approver for Tier 1 content and advising senior marketing and executive stakeholders on quality, tone, and reputational risk.
• Ensure consistency and cohesion of brand messaging across Product Marketing, Revenue Marketing, Corporate Communications, and external-facing channels.
• Mentor and guide content production resources, prioritizing efforts toward the highest-impact and highest-risk content initiatives.
• Own crisis and issue communications execution, maintaining response playbooks and partnering cross-functionally with Product Marketing, Legal, Executive Leadership, and PR to ensure timely, clear, and brand-aligned communications during sensitive situations.

Content Manager jobs in Minnesota

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Senior Content Strategist

Lead User Experience Content Strategist

Senior Content Strategist, Search Innovation

Content and Editorial Manager