Lead User Experience Content Strategist

American Family Insurance

Lead UX Content Strategist for American Family Insurance shaping content strategy for AI-powered experiences. Collaborating cross-functionally to enhance product quality and user trust.

Posted 6/27/2026full-timeMadison • Arizona, Colorado, Massachusetts, Minnesota, Wisconsin • 🇺🇸 United StatesSenior💰 $113,000 - $194,000 per yearWebsite

About the role

Key responsibilities & impact

Lead Design System Content Strategy
Define and scale content patterns, standards, and governance for the design system
Establish naming conventions, usage guidelines, and documentation frameworks
Create consistency across products and influence system-wide decisions
Identify gaps and lead scalable solutions across teams and platforms
Monitor contractor deliverables to ensure execution aligned with our strategy, and provide actionable feedback for continuous improvement.
Quality-assure contractor work to ensure alignment with organizational strategy, providing feedback and guidance.
Shape AI-Driven Experiences
Lead content strategy for AI-powered features (conversational UX, AI-generated UI, recommendations)
Define prompt strategies and refine outputs for clarity, tone, and reliability
Translate ambiguity into clear, structured content that improves AI performance
Partner with ML/AI teams to align content with model behavior and constraints
Drive Structured Content & AI Readiness
Champion structured authoring and modular content design across teams
Define content schemas and metadata strategies to support retrieval, reuse, and consistency
Ensure content is optimized for LLMs (context limits, clarity, deterministic outputs)
Establish Quality, Accessibility & Governance
Set standards for accessible, inclusive, and high-quality content (WCAG)
Define guardrails for AI-generated content and contribute to governance practices
Advocate for content excellence and influence decision-making at the product and system level.

Requirements

What you’ll need

Demonstrated experience providing customer-driven solutions, support or service.
Solid knowledge of the technology industry, including current and emerging digital solutions and trends.
Demonstrated verbal and written communication skills with ability to transfer knowledge.
Demonstrated ability to work in collaborative teams.
Demonstrated experience leading complex projects, including linking and coordinating across multiple stakeholders and providing technical coaching of others.
Preferred Skills: Deep experience in UX writing, content strategy, and design systems.
Proven ability to lead strategy, not just execution, within complex product ecosystems overseeing contractors.
Experience with AI-enabled products, prompts, or conversational interfaces.
Working knowledge of: How LLMs interpret and generate content, structured authoring and semantic consistency, content optimization for search, retrieval, and metadata, AI risks (hallucination, bias, misuse) and mitigation approaches.

Benefits

Comp & perks

Health insurance
401(k) contribution
Pension plan
Annual incentive
9 paid holidays
Paid time off (23 days accrued annually for full-time employees)
Student loan repayment program
Paid family leave

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Content StrategyUX WritingDesign SystemsStructured AuthoringContent OptimizationMetadata StrategyAI-Driven ExperiencesPrompt StrategiesQuality AssuranceGovernance Practices

Soft Skills

Verbal CommunicationWritten CommunicationCollaborationProject LeadershipCustomer-Driven SolutionsFeedback ProvisionInfluencing DecisionsTechnical Coaching