Content Manager

• Create and maintain the Communication Playbook and Editorial Calendar, ensuring the brand voice remains consistent while being adapted to the nuances of each platform.
• Execute strategic monitoring (listening and responding), turning conversations into product insights and real-time engagement opportunities.
• Implement and manage the Social Selling initiative, using social networks as a support tool for the sales team and for demand generation.
• Create, monitor, and manage UTMs for conversion tracking; prepare weekly and monthly reports focused on business KPIs (not just vanity metrics).
• Serve as AI Champion, exploring tools, automations, and bots to optimize content production and the efficiency of social media support.
• Monitor competitors’ movements and anticipate potential reputation crises, establishing rapid-response workflows.
• Lead cross-functional collaboration, holding weekly rituals with Sales and monthly meetings with Customer Service to align communication with operational needs.

Senior Content Strategist

• Define and lead the North America content strategy aligned to business priorities, industry verticals, GTM initiatives, and growth objectives
• Build and manage integrated content roadmaps across campaigns, events, ABM/ABX programs, thought leadership, executive communications, and always-on initiatives
• Partner with marketing, sales, industry, and leadership stakeholders to identify differentiated narratives, messaging frameworks, and market positioning opportunities
• Shape executive-level narratives that resonate with enterprise and C-level audiences
• Help evolve CI&T’s content strategy toward a scalable, AI-enabled content operating model that supports faster execution, personalization, and multi-channel content orchestration
• Leverage agentic AI tools and AI-assisted workflows to accelerate content research, ideation, drafting, repurposing, optimization, and distribution
• Identify opportunities to improve content velocity, scalability, personalization, and operational efficiency through human + AI collaboration models
• Help establish governance frameworks and quality standards for AI-assisted content creation, ensuring editorial consistency, factual accuracy, and responsible AI usage
• Lead the development and orchestration of high-quality, executive-level content in English, including: Thought leadership articles and bylines, Whitepapers, POVs, and solution narratives, Sales enablement materials and strategic messaging, Website, campaign, and event content, Executive communications and keynote narratives
• Translate complex topics including AI, digital transformation, customer experience, data, and technology solutions into compelling business storytelling
• Maintain consistency in tone, voice, messaging, and quality across all content assets
• Partner with internal subject matter experts and AI-enabled research workflows to accelerate insight development and narrative creation
• Partner closely with PR/AR and communications teams to identify client stories, executive narratives, thought leadership, and market positioning opportunities
• Collaborate across marketing operations, sales, industry, and leadership teams to surface compelling proof points, transformation stories, and differentiated perspectives
• Work closely with design, campaign, digital, and marketing operations teams to ensure seamless execution and distribution
• Partner with teams to develop content that drives engagement, pipeline growth, account expansion, and revenue impact
• Optimize content for SEO, AI-driven discovery experiences, engagement, and conversion
• Define and track content performance metrics including engagement, influence on pipeline, conversion rates, and content reuse
• Utilize performance insights and AI-enabled analysis to continuously refine content strategies and buyer engagement approaches
• Coordinate content development workflows across internal contributors, freelancers, agencies, and AI-enabled systems
• Manage intake, prioritization, editorial calendars, approvals, timelines, and stakeholder alignment across multiple concurrent initiatives
• Establish scalable content governance, editorial standards, operational processes, and workflow management practices
• Support the evolution of modern content operations that integrate AI-assisted workflows into day-to-day marketing execution

• Strategic Content and Narrative Creation: Production of articles, executive posts, campaign kits, video scripts and materials such as mini e-books, all oriented to the pain points of the Ideal Customer Profile (ICP).
• Portfolio Content: Creation and maintenance of landing pages (LPs), corporate presentations, 1-pagers and case studies for Cloud Services and Workspace.
• ABM Content: Personalization of landing pages, 1-pagers, executive messages and 1:1 pitch decks, working in close collaboration with ABM and Demand Gen specialists.
• Executive Authority: Leading the drafting of CEO posts, ghostwriting for executives and creating scripts for panels/webinars, turning leadership into a continuous source of technical and business authority.
• Market Intelligence: Monitoring trends (cloud, AI, security, data), analyzing market signals and producing comparisons, POVs and strategic frameworks.
• Governance: Structuring the editorial calendar, managing the content pipeline, documenting official narratives and managing KPIs.

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Senior Content Strategist

Senior Content Strategist

Content Strategist