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About the role
Key responsibilities & impact- Work in direct synergy with Growth Management, translating macro planning and business goals into campaign timelines, content theses, and action plans for the POD.
- Lead the creative quality of the POD's deliverables, ensuring deadlines and strategic concepts are met without the need for micromanagement.
- Design end-to-end narrative flows for both one-off and evergreen campaigns, ensuring communication is coherent and complementary across Ads (Meta/Google), nurture sequences (Email/WhatsApp/CRM), Landing Pages, and Social Media.
- Ensure users receive the right message at the right moment in their funnel journey, maintaining consistent hooks and objection-handling across all digital channels.
- Take ownership of copywriting for high-complexity, high-impact assets (launch frameworks, main sales pages, lifecycle journeys).
- Lead testing hypotheses for the POD together with the PMM analyst, evaluating not just the performance of an individual asset but the funnel behavior as a whole to propose structural conversion improvements.
Requirements
What you’ll need- Proven, solid experience in Copywriting and Direct Response Marketing, with a track record of scaled campaigns.
- Full command of the Portuguese language, with top-level grammar and semantic skills.
- Strong knowledge of Omnichannel Strategy (ability to integrate paid traffic funnels with CRM automation and Inbound flows).
- Experimental mindset (A/B testing) — expertise in hypothesis formulation, variable isolation, and strategic design of A/B tests for landing pages, cadence flows, and performance creatives; ability to interpret statistical significance to consolidate learnings and scale winners.
- Mature funnel data analysis skills (ability to read ad metrics, page conversion rates, and email engagement to extract strategic insights).
- Ability to create presentations and document campaign strategies clearly for the team and stakeholders.
Benefits
Comp & perks- ♿ All our opportunities are open to people with disabilities (PwD) and INSS-rehabilitated individuals.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CopywritingDirect Response MarketingOmnichannel StrategyA/B TestingFunnel Data AnalysisCampaign Strategy DevelopmentStatistical Significance InterpretationLanding Page OptimizationEmail Engagement AnalysisContent Creation
Soft Skills
CommunicationPresentation SkillsStrategic ThinkingCollaborationProblem-Solving