Senior Content Strategist

Afya

Estrategista de Conteúdo Sênior na Afya, liderando o planejamento e execução de campanhas omnichannel. Colaborando com equipes de marketing e produto para otimização de performance.

Posted 7/3/2026full-timeRibeirão Preto • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Copywriting and Direct Response Marketing, with a strong focus on Omnichannel Strategy and data-driven decision-making. Proficient in creating coherent campaign narratives and analyzing funnel performance to optimize conversion rates.

Highest-signal resume keywords

CopywritingDirect Response MarketingOmnichannel StrategyA/B TestingFunnel Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingDirect Response MarketingOmnichannel StrategyA/B TestingFunnel Data AnalysisCampaign Strategy DevelopmentStatistical Significance InterpretationLanding Page OptimizationEmail Engagement AnalysisContent Creation

Soft Skills

CommunicationPresentation SkillsStrategic ThinkingCollaborationProblem-Solving

Tools & Technologies

CRM AutomationEmail MarketingSocial Media AdvertisingGoogle AdsMeta Ads

Industry Keywords

Campaign TimelinesContent ThesesNurture SequencesConversion RatesUser Journey

About the role

Key responsibilities & impact

Work in direct synergy with Growth Management, translating macro planning and business goals into campaign timelines, content theses, and action plans for the POD.
Lead the creative quality of the POD's deliverables, ensuring deadlines and strategic concepts are met without the need for micromanagement.
Design end-to-end narrative flows for both one-off and evergreen campaigns, ensuring communication is coherent and complementary across Ads (Meta/Google), nurture sequences (Email/WhatsApp/CRM), Landing Pages, and Social Media.
Ensure users receive the right message at the right moment in their funnel journey, maintaining consistent hooks and objection-handling across all digital channels.
Take ownership of copywriting for high-complexity, high-impact assets (launch frameworks, main sales pages, lifecycle journeys).
Lead testing hypotheses for the POD together with the PMM analyst, evaluating not just the performance of an individual asset but the funnel behavior as a whole to propose structural conversion improvements.

Requirements

What you’ll need

Proven, solid experience in Copywriting and Direct Response Marketing, with a track record of scaled campaigns.
Full command of the Portuguese language, with top-level grammar and semantic skills.
Strong knowledge of Omnichannel Strategy (ability to integrate paid traffic funnels with CRM automation and Inbound flows).
Experimental mindset (A/B testing) — expertise in hypothesis formulation, variable isolation, and strategic design of A/B tests for landing pages, cadence flows, and performance creatives; ability to interpret statistical significance to consolidate learnings and scale winners.
Mature funnel data analysis skills (ability to read ad metrics, page conversion rates, and email engagement to extract strategic insights).
Ability to create presentations and document campaign strategies clearly for the team and stakeholders.

Benefits

Comp & perks

♿ All our opportunities are open to people with disabilities (PwD) and INSS-rehabilitated individuals.