Communications

• Draft marketing materials, website content, email newsletters, social media posts, press releases, articles, scripts, and talking points while adhering to the WVU writing styles and brand guidelines.
• Manage and create content, including copywriting and basic visual asset creation, for platforms such as Facebook, Twitter, Instagram, and LinkedIn.
• Support the creation of marketing tactics that are effective in both cost and impact, including internal communications, external communications, print pieces, websites, social media, and video.
• Coordinate and/or provide support for major events, campaigns, and initiatives.
• Stay current with emerging trends in marketing, web design, social media, etc.
• Work with Strategic Priorities colleagues to support, strengthen, and extend the WVU brand and clearly articulate the mission, goals, and identity of the University through the look, feel, and tone of communications.
• Support project planning and help coordinate execution from start to finish, monitoring progress and deadlines with guidance from senior staff.
• Utilize research tools, critical thinking, and strong editorial capabilities in all communications.
• Participate in department meetings and other project meetings as required.

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Communications Specialist – Strategic Communications and Marketing