Communications Specialist – Strategic Communications and Marketing

WVU Online

Communications Specialist supporting internal and external communications at West Virginia University. Involves content creation, event support, and adherence to brand guidelines in a hybrid role.

Posted 6/12/2026full-timeMorgantown • Virginia, West Virginia • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Draft marketing materials, website content, email newsletters, social media posts, press releases, articles, scripts, and talking points while adhering to the WVU writing styles and brand guidelines.
Manage and create content, including copywriting and basic visual asset creation, for platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Support the creation of marketing tactics that are effective in both cost and impact, including internal communications, external communications, print pieces, websites, social media, and video.
Coordinate and/or provide support for major events, campaigns, and initiatives.
Stay current with emerging trends in marketing, web design, social media, etc.
Work with Strategic Priorities colleagues to support, strengthen, and extend the WVU brand and clearly articulate the mission, goals, and identity of the University through the look, feel, and tone of communications.
Support project planning and help coordinate execution from start to finish, monitoring progress and deadlines with guidance from senior staff.
Utilize research tools, critical thinking, and strong editorial capabilities in all communications.
Participate in department meetings and other project meetings as required.

Requirements

What you’ll need

Bachelor’s degree in communications, marketing, public relations, or a related field required
A minimum of two (2) years of related work experience
Exceptional written communications skills
Ability to manage multiple projects in a fast paced environment
Basic understanding of marketing goals, tracking, and analytics
Ability to handle confidential information
Strong interpersonal, organizational, and problem solving skills
Strong attention to detail and ability to meet deadlines
Ability to adapt to changing priorities and learn new tools or strategies quickly
Ability to work independently and as part of a team
Ability to occasionally support time sensitive tasks outside normal working hours
Skilled proficiency with Microsoft Office suite.

Benefits

Comp & perks

37.5-hour work week
13 paid holidays
24 annual leave (vacation) days per year
18 sick days per year
WVU offers a range of health insurance and other benefits
401(a) retirement savings with 6% employee contribution match
Wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingcontent creationvisual asset creationmarketing analyticsproject planningeditorial capabilities

Soft Skills

written communicationinterpersonal skillsorganizational skillsproblem solvingattention to detailadaptabilityteamwork