Senior Communications Specialist – Strategic Priorities

WVU Online

Senior Communications Specialist at West Virginia University leading communications for operational units. Collaborating with various departments to ensure effective messaging and alignment with university goals.

Posted 7/17/2026full-timeMorgantown • Virginia, West Virginia • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and managing multichannel communications and marketing plans, with a strong focus on analytics and client management. Proficient in creating effective internal and external messaging while leading cross-functional collaboration.

Highest-signal resume keywords

Multichannel Communications ManagementMarketing Goal DevelopmentClient ManagementExceptional Written CommunicationMicrosoft Office Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Communications StrategyMarketing Plan DevelopmentAnalytics TrackingEvent CoordinationWeb DesignSocial Media ManagementInternal Messaging CreationExternal Messaging Creation

Soft Skills

CollaborationLeadershipComplex Concept Explanation

Tools & Technologies

Microsoft Office SuiteAdobe Creative Cloud

Industry Keywords

Public RelationsMarketingCommunications

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Support high-priority operational units, strategizing, developing, implementing, and managing communications and marketing plans
Develop and maintain cross-functional relationships with leadership across all supporting units
Serve as an internal resource to coordinate centralized communications support from Strategic Communications and Marketing
Assist supporting units with the creation of internal and external messages
Determine marketing tactics including internal and external communications, print pieces, websites, social media, and video
Coordinate and provide support for major events, campaigns, or initiatives
Stay current with emerging trends in marketing, web design, social media, etc.
Determine and implement methods to assess the effectiveness of communications/marketing tactics
Provide regular reports to key stakeholders regarding success of communication efforts

Requirements

What you’ll need

Requires a bachelor’s degree in communications, marketing, public relations or a related field
A minimum of five (5) years of related work experience
Strong experience in leading, developing, executing and managing multichannel communications and marketing plans
Strong experience and expertise in marketing goal development, tracking, and analytics
Strong experience with client management and collaboration
Exceptional written communications skills across multiple communications channels
Ability to quickly comprehend and clearly explain complex concepts to a diverse audience
Ability to provide marketing and communications leadership and expertise to teams
Skilled proficiency with Microsoft Office suite
Preferred knowledge of Adobe Creative Cloud and its related design tools
Job may require lifting objects up to 30 pounds

Benefits

Comp & perks

37.5-hour work week
13 paid holidays
24 annual leave (vacation) days per year
18 sick days per year
WVU offers a range of health insurance and other benefits
401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks
Wellness programs