Chief Marketing Officer

• Lead marketing strategies for midsize companies
• Collaborate with management teams of multiple companies
• Implement major growth initiatives in strategy and business management

• Develop RCM portfolio positioning and messaging
• Build and manage the content development engine
• Build sales enablement and proof systems
• Provide product marketing support for demand generation and ABM
• Drive portfolio growth and customer expansion messaging
• Lead market, customer, competitive, and performance insight

Senior Director, Product Marketing – RCM

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Serve as Understory’s chief storyteller, reporting directly to the CEO.
• Build a deep understanding of our products, history, growth, and market relevance to communicate our trajectory with clarity and impact.
• Own product marketing strategy, including messaging and positioning, narratives for clients and broker partners, market and competitive analysis, pricing and packaging, collateral and white paper development, and new product launches.
• Act as a primary company spokesperson with press and industry analysts.
• Manage and guide our public relations agency to amplify Understory’s voice, ensuring consistent messaging across all external channels.
• Maintain editorial oversight for all content released on behalf of the company.
• Establish and implement marketing policies, ensuring consistent communication of brand standards and strategy across the organization.
• Define and oversee brand strategy, directing external partners to execute advertising, branding, and digital marketing initiatives that strengthen market presence.
• Manage Understory-led conferences – deliver live/virtual trainings at Understory-hosted risk-mitigation workshops, member group captive conferences, and webinars in partnership with our meteorologists and risk/ops teams.
• Collaborate with Sales to create and manage channel and partner marketing strategies, publish updates on risk mitigation wins and client learnings, campaigns, and supporting collateral to train new and existing retail agents on our program structure, underwriting philosophy, risk-mitigation best practices, and how to use our alerts with clients.
• Define, track, and report on key performance metrics to measure the effectiveness and ROI of marketing programs.
• Travel up to 25% to represent Understory at key industry events, conferences, and partner engagements.

Director of Marketing

• Lead all aspects of branding, marketing, and public relations
• Develop and implement annual marketing and communications plans to meet strategic goals
• Provide marketing support to all development and program functions
• Oversee development, production, and distribution of publications and communications
• Oversee maintenance of websites and social media profiles
• Maintain production calendar and plan for new content; ensure quality of content and user satisfaction
• Oversee registration communication processes as a marketing tool
• Oversee production and distribution of videos on a variety of topics
• Oversee maintenance of digital asset library
• Oversee creation of copy and graphics for promotional materials
• Manage merchandise, including researching and ordering new merchandise types

Sales and Marketing Director

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Marketing Director

• Develop and lead marketing strategies that drive prospective online student awareness, engagement, and lead generation across a portfolio of online programs
• Oversee program-level marketing efforts ensuring alignment between individual program strategies and broader portfolio priorities
• Contribute to market research and analysis to inform program development, assess ongoing program performance and market relevance, and guide audience targeting and marketing strategy, including identification of emerging trends and growth opportunities
• Guide the development and execution of digital marketing and web strategies, including paid media, organic search, content development, and user experience optimization
• Lead marketing efforts that support recruitment by generating qualified leads and developing content and digital experiences that prepare prospective students for engagement with recruitment staff
• Partner closely with the Director of Recruitment, Program Management and campus stakeholders to align messaging, timing, and handoff processes between marketing, recruitment outreach, and admissions
• Establish and monitor key performance indicators related to lead generation, lead quality, and conversion to application; use data and analytics to inform strategy and continuous improvement
• Provide strategic guidance and coordination for Wisconsin Online marketing efforts in partnership with external agency partners and campus stakeholders
• Lead and manage a team of experienced marketing professionals, setting direction, aligning priorities, and fostering a collaborative, high-performing team environment
• Manage marketing-related budgets, vendor relationships, and operational processes to ensure effective use of resources and alignment with institutional policies

Chief Marketing Officer jobs in Wisconsin

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