Marketing Director

Universities of Wisconsin

Marketing Director leading marketing efforts for online degree programs in a multi-institutional environment. Developing strategies to drive awareness, engagement, and lead generation for adult learners.

Posted 5/29/2026full-timeMadison • Wisconsin • 🇺🇸 United StatesLead💰 $105,000 - $125,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop and lead marketing strategies that drive prospective online student awareness, engagement, and lead generation across a portfolio of online programs
Oversee program-level marketing efforts ensuring alignment between individual program strategies and broader portfolio priorities
Contribute to market research and analysis to inform program development, assess ongoing program performance and market relevance, and guide audience targeting and marketing strategy, including identification of emerging trends and growth opportunities
Guide the development and execution of digital marketing and web strategies, including paid media, organic search, content development, and user experience optimization
Lead marketing efforts that support recruitment by generating qualified leads and developing content and digital experiences that prepare prospective students for engagement with recruitment staff
Partner closely with the Director of Recruitment, Program Management and campus stakeholders to align messaging, timing, and handoff processes between marketing, recruitment outreach, and admissions
Establish and monitor key performance indicators related to lead generation, lead quality, and conversion to application; use data and analytics to inform strategy and continuous improvement
Provide strategic guidance and coordination for Wisconsin Online marketing efforts in partnership with external agency partners and campus stakeholders
Lead and manage a team of experienced marketing professionals, setting direction, aligning priorities, and fostering a collaborative, high-performing team environment
Manage marketing-related budgets, vendor relationships, and operational processes to ensure effective use of resources and alignment with institutional policies

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or related field
5 years of progressive marketing experience, including experience leading initiatives, projects, or teams
Demonstrated experience leading professional staff and coordinating cross-functional teams, including setting direction, aligning priorities, and driving results through others
Experience coordinating work across multiple marketing functions (e.g., digital, content, web, analytics)
Experience with digital marketing technologies, including CRM systems (e.g., Salesforce), marketing automation platforms, and analytics tools (e.g., Google Analytics, Tableau)

Benefits

Comp & perks

Excellent benefits package

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketinglead generationcontent developmentuser experience optimizationmarket researchdata analysisperformance metricscross-functional team coordinationproject managementstrategic planning

Soft Skills

leadershipcollaborationcommunicationstrategic guidanceteam managementprioritizationproblem-solvingadaptabilityrelationship managementresults-driven