Chief Marketing Officer

• Develop RCM portfolio positioning and messaging
• Build and manage the content development engine
• Build sales enablement and proof systems
• Provide product marketing support for demand generation and ABM
• Drive portfolio growth and customer expansion messaging
• Lead market, customer, competitive, and performance insight

Senior Director, Product Marketing – RCM

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Manage complex calendars for the Chief Customer Officer and VP of Marketing, including scheduling internal and external meetings across multiple time zones, resolving conflicts, and optimizing executive availability.
• Coordinate all meeting logistics, including agendas, materials, conference links, room reservations, follow-up actions, and recurring leadership cadences.
• Serve as a key liaison between executives and internal and external stakeholders, ensuring timely communication and seamless coordination.
• Arrange and manage executive travel, including flights, accommodations, transportation, itineraries, and related logistics.
• Proactively track priorities, deadlines, action items, and commitments to help executives stay organized and focused on high-impact initiatives.
• Support planning and execution of leadership meetings, customer events, conferences, trade shows, team offsites, and other strategic initiatives.
• Manage administrative tasks such as expense reporting, invoice processing, document management, and maintaining organized records and shared resources.
• Anticipate executive needs, identify potential challenges, and proactively develop solutions to improve efficiency and effectiveness.
• Handle highly confidential and sensitive information with the utmost professionalism, discretion, and integrity.
• Support special projects and cross-functional initiatives while continuously identifying opportunities to streamline processes and improve operational efficiency.

Executive Assistant – CCO, VP of Marketing

• Drive new business and organize an annual book of upsell business while meeting and exceeding sales growth goals in the assigned territory.
• Achieve long and short-term sales objectives by providing specialty solutions.
• Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients.
• Create effective customer relationships.
• Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights.
• Act as a liaison between the client and Labcorp.
• Collaborate, communicate and actively contribute to new business opportunities with Labcorp Clinical Sales counterparts.
• Keep current with the competition's products, service offerings, and activity.
• Stay updated on new products, clinical guidelines, new developments in the industry & research trends.
• Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities.
• Provide updates to senior leadership on key strategic initiatives and new business opportunities.
• Establish and maintain effective working relationships with all company support departments internally.
• Effectively manage travel logistics to maximize sales productivity.
• Attend local and national professional trade shows and events as requested.
• Update all relevant customer account information into Salesforce.com.
• Cold call and build a sales pipeline that will provide ongoing revenue goal achievement.
• Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota.
• Collaborate closely with team members to retain a current book of business.
• Perform in-services, training, and implementation with pertinent personnel and physician staff.
• Collaborate and actively contribute to new business opportunities with LCA counterparts.

Senior Marketing Executive – Outside Sales

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Marketing Director

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