Chief Marketing Officer

• Build the function and own the category narrative
• Demand generation and account-based marketing
• Pipeline contribution to new ARR
• Competitive displacement strategy with Apptio accounts
• Manage content, thought leadership, and the Brightfin podcast
• Oversee brand, website, and all external communications
• Publish the Annual IT Spend Optimization Benchmark
• Build and lead an outcome-obsessed team

VP of Marketing

• Lead and own the full growth engine of the company by driving customer engagement, market expansion, pipeline development, capture discipline, proposal execution, and win performance across the enterprise.
• Serve as the senior external face of the company for growth-related activity across customer sets
• Build and maintain executive-level relationships across priority federal and adjacent markets
• Ensure the company is engaged in the right conversations, with the right customers, at the right time
• Expand the company’s visibility and relevance beyond its current customer concentration
• Own the development of a healthy, forward-looking pipeline aligned to company strategy
• Ensure pipeline development reflects both core capabilities and adjacent market opportunities
• Drive disciplined opportunity identification based on strategic fit, customer demand, and growth potential
• Own the front-end process through proposal submission and award pursuit
• Ensure proposals are aligned to customer priorities, clear differentiators, competitive pricing, and strong execution credibility
• Identify and cultivate partnerships that expand customer access, strengthen capability positioning, and improve win probability

Chief Growth Officer

• Lead top-of-funnel growth strategies to build awareness and attract new customers.
• Serve as the public face of AWeber, engaging with audiences through various channels.
• Develop relationships with key industry players and partners to create growth opportunities.
• Own marketing funnel from acquisition to retention, ensuring revenue growth.
• Act as a player-coach, guiding the marketing team while also contributing personally.
• Enhance product marketing and positioning for maximum impact.
• Build an AI-native marketing function for efficiency and scale.
• Maintain a close connection with customers to inform marketing efforts.

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VP of Marketing

Chief Growth Officer

Chief Growth Officer