Chief Marketing Officer

• Lead brand, communications and content strategy across the entire ecosystem
• Define strategy, organize processes, manage people and external suppliers, ensure creative excellence and step into execution when needed
• Lead brand strategy, positioning and narrative for all business units
• Manage organic content, social media, editorial calendar and channel distribution
• Lead design, creative direction and visual identity
• Oversee audiovisual production and content repurposing
• Manage creators, ambassadors and influencer programs from a brand perspective
• Lead public relations, press and institutional communications
• Lead integrated awareness and demand-generation campaigns
• Create brand playbooks, tone of voice and creative guidelines to reduce founders' dependence
• Integrate Marketing with Growth and Product/Customer teams
• Turn community feedback into relevant communications
• Manage the marketing team, external suppliers and budget with clear goals and standards
• Act as a peer to the Heads of Marketing, Growth, Product and Operations and work closely with founder Gabriela Bahia

Liderança de marketing construindo marcas wellness da Endorfina no Brasil

Head of Marketing

Liderança de marketing para a Endorfina, ecossistema brasileiro de wellness com apps, e-commerce, eventos e marcas de saúde. Construção de marca, conteúdo, influência e demanda sustentável.

• Own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses
• Serve as the primary strategic partner for your clients on a day-to-day basis
• Own the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives
• Act as the day-to-day strategic lead for Consumer Services clients
• Ensure marketing efforts are aligned to lead quality, conversion, and revenue — not just lead volume
• Work closely with client marketing and sales or operations contacts to define what a qualified lead looks like
• Partner with Project Managers to ensure execution stays on track
• Collaborate with the Account Director to refine quarterly strategy and long-term growth plans

Lead Consumer Services marketing as Account Director at Power Digital

Consumer Services Associate Account Director

Lead Consumer Services marketing accounts as Account Director for Power Digital, a tech-enabled growth firm. Manage client relationships and ensure effective marketing strategies for business impact.

• Architect and execute the overarching growth marketing strategy for the "Self-Sign Up” channel, evolving it into an at-scale B2B partner acquisition engine
• Drive full-funnel performance, balancing aggressive Top-of-Funnel (ToFu) lead generation with a multi-touch strategy to optimise conversion
• Establish a rigorous culture of data-driven decision making - for WoW and MoM forecasting, experimentation, and prioritisation of specific marketing initiatives
• The scale we are now working at means we have a zero-manual work policy, and a requirements for immediate introduction and adoption of AI driven tools and processes
• In collaboration with our Paid Media Director, oversee the allocation and optimization of paid budgets across paid search and social channels, including discovering and driving tests into new channels and content formats
• Partner with content marketing and regional partner marketing teams to build a robust organic growth flywheel that positions Wellhub as the strategic growth partner they wish to have for their business
• Collaborate with our MarTech lead to deploy sophisticated outbound sequences and automated acquisition strategies that resonate deeply with our target audience
• Own the CRM infrastructure and lifecycle strategies that nurture prospects from initial sign-up to fully activated partners, ensuring minimal drop-off and maximum engagement
• Act as the ultimate bridge between Product Development (to ensure the correct positioning is articulated and marketing expertise is leveraged at every stage of the journey), the Partnerships Team (to ensure lead quality matches commercial goals), and Value Management (to build cases for and execute commercial incentives)
• Successfully navigate and rally stakeholders across a broader matrixed ecosystem to prioritize and support partner network initiatives
• Inspire, mentor, and scale a dedicated team of growth marketers, while seamlessly directing indirect/matrixed resources across creative, MarTech, Product Development and Analytics teams
• Inspire and empower others by genuinely caring for your own wellbeing and your colleagues.

Director of Growth Marketing driving strategy at Wellhub for B2B partner acquisition.

Director of Growth Marketing – Partner Acquisition

Director of Growth Marketing driving strategy for B2B partner acquisition at Wellhub. Overseeing full marketing funnel and growth initiatives while inspiring a dedicated marketing team.

• Develop and execute the company's overall go-to-market strategy.
• Define brand positioning, messaging, and competitive differentiation.
• Build scalable demand generation initiatives that support revenue growth.
• Align marketing efforts with company objectives and long-term business goals.
• Own marketing pipeline generation and performance metrics.
• Develop strategies across outbound, content, paid media, partnerships, and events.
• Create scalable lead generation systems that consistently produce qualified opportunities.
• Monitor marketing performance and optimize initiatives based on measurable business outcomes.
• Define the company's voice and market positioning.
• Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets.
• Ensure consistent messaging across every customer touchpoint.
• Design and implement AI-powered workflows that improve marketing efficiency and scalability.
• Manage and optimize the marketing technology stack, including CRM and automation platforms.
• Build reporting systems and dashboards to track KPIs and marketing performance.
• Lead, mentor, and develop a high-performing marketing team.
• Collaborate closely with executive leadership, sales, and strategic partners.
• Manage the marketing budget and allocate resources based on business impact and ROI.

Head of Marketing managing B2B growth through AI-driven strategies and leadership.

Head of Marketing at Entrepreneur Cooperative driving revenue growth through AI-driven marketing strategies. Leading a high-performing team and managing overall marketing performance in a fully remote role.

Chief Marketing Officer jobs in Brazil

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Head of Marketing

Consumer Services Associate Account Director

Director of Growth Marketing – Partner Acquisition

Head of Marketing