Director of Growth Marketing – Partner Acquisition

Gympass

Director of Growth Marketing driving strategy for B2B partner acquisition at Wellhub. Overseeing full marketing funnel and growth initiatives while inspiring a dedicated marketing team.

Posted 7/21/2026full-timeSão Paulo • 🇧🇷 BrazilLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth marketing strategies, particularly in B2B SaaS environments, with a strong focus on data-driven decision making and advanced CRM lifecycle marketing. Proven ability to lead teams, optimize acquisition funnels, and effectively communicate complex data insights to stakeholders.

Highest-signal resume keywords

Growth Marketing StrategyData-Driven Decision MakingCRM/Lifecycle MarketingStakeholder ManagementProduct-Led Growth (PLG)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationConversion OptimizationSEO/GEOContent StrategyOutbound OutreachAttribution AnalysisCPL and CAC AnalysisAI-Driven ToolsLookerGoogle Analytics

Soft Skills

Team LeadershipMentoringCommunicationAdaptabilityCollaboration

Tools & Technologies

SFMCPaid Media PlatformsMarTech SolutionsAnalytics SoftwareCRM Systems

Industry Keywords

B2B TechSaaSMarketplaceGrowth ChannelMatrixed Ecosystem

About the role

Key responsibilities & impact

Architect and execute the overarching growth marketing strategy for the "Self-Sign Up” channel, evolving it into an at-scale B2B partner acquisition engine
Drive full-funnel performance, balancing aggressive Top-of-Funnel (ToFu) lead generation with a multi-touch strategy to optimise conversion
Establish a rigorous culture of data-driven decision making - for WoW and MoM forecasting, experimentation, and prioritisation of specific marketing initiatives
The scale we are now working at means we have a zero-manual work policy, and a requirements for immediate introduction and adoption of AI driven tools and processes
In collaboration with our Paid Media Director, oversee the allocation and optimization of paid budgets across paid search and social channels, including discovering and driving tests into new channels and content formats
Partner with content marketing and regional partner marketing teams to build a robust organic growth flywheel that positions Wellhub as the strategic growth partner they wish to have for their business
Collaborate with our MarTech lead to deploy sophisticated outbound sequences and automated acquisition strategies that resonate deeply with our target audience
Own the CRM infrastructure and lifecycle strategies that nurture prospects from initial sign-up to fully activated partners, ensuring minimal drop-off and maximum engagement
Act as the ultimate bridge between Product Development (to ensure the correct positioning is articulated and marketing expertise is leveraged at every stage of the journey), the Partnerships Team (to ensure lead quality matches commercial goals), and Value Management (to build cases for and execute commercial incentives)
Successfully navigate and rally stakeholders across a broader matrixed ecosystem to prioritize and support partner network initiatives
Inspire, mentor, and scale a dedicated team of growth marketers, while seamlessly directing indirect/matrixed resources across creative, MarTech, Product Development and Analytics teams
Inspire and empower others by genuinely caring for your own wellbeing and your colleagues.

Requirements

What you’ll need

Previous experience with growth marketing in fast-paced SaaS, B2B tech, or marketplace environments, as well as in a leadership role.
This role is based in Brazil but with a global scope. Our business language is English and all meetings are conducted in English.
Proven track record of taking an early-stage or beta acquisition product and successfully scaling it to a mature, high-volume growth channel (Product-Led Growth/PLG experience is a massive plus).
Able to act as a fluent bridge between marketing, product and martech teams, understanding technical requirements and optimization needs, already leveraging AI at an advanced level to scale processes and acquisition funnels.
Deep expertise in the unique roles of each channel, inc. advanced CRM/Lifecycle marketing, (SFMC experience a bonus), paid media, SEO/GEO, content strategy, and outbound outreach.
Exceptional data literacy. You live in Looker models, Google Analytics, and attribution software; you make decisions based on CPL, CAC, conversion rates.
Exceptional stakeholder management skills. You can translate complex growth data into clear, actionable business narratives for C-suite executives and cross-functional peers alike.
Thrives in ambiguity, pivots quickly based on data insights, and possesses a relentless drive to find the next growth lever.

Benefits

Comp & perks

Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more!
A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.
Health, dental, and life insurance.
As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you.
Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done.
Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!
100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities.