Brand Manager

• Evaluates data and market trends impacting the business to develop strong recommendations and strategies.
• Develops actionable insights and strong roadmaps through close collaboration with base brand team, sales, and insights/reporting team.
• Catalog relevant competitive and consumer information relating to respective categories to feed the business planning process.
• Support Senior Brand Manager in leading development of annual brand plans and marketing objectives.
• Identify growth opportunities for the portfolio, showcasing size of prize and significance to gain buy-in.
• Develop road-map for long-term success of total portfolio.
• Partner with CCB and Sales to develop channels strategies including implications for assortment, merchandising, pricing, and sizing.
• Collaborate with cross-functional partners in the development of new product ideas and platforms, product improvements, and new product activation strategies.
• Work with Creative Services and graphics agency to optimize and bring new packaging graphics to market.

Assistant Brand Manager

• Utilize AI generated prospect lists or prospecting tools to identify and prospect property managers, HOAs, and commercial clients
• Execute outbound campaigns (calls, email, LinkedIn)
• Qualify leads and schedule sales meetings
• Receive approvals from Franchisees for booking business
• Maintain accurate CRM records and activity tracking
• Collaborate with leadership to refine outreach strategies

Brand Development Representative

• Brand activation & integration lead across all experience touchpoints - digital, social, content, and experiential
• Brand strategy & positioning - OTTAVA in category, brand platform, value prop, visual expression (collaborate with GSM on product positioning)
• Build & manage brand expression and guidelines (architecture, naming, etc)
• OTTAVA social strategy
• Balance high‑impact hero storytelling with efficient, scalable content production.
• Content operations and enablement (formats, production needs, scalable design solutions)
• Build high performing agency roster in collaboration with digital and creative lead
• Execute and deliver on marketing and communication asset needs and manage brand library
• Manage & lead brand campaigns, media, and collaboration with commercial on activation – partner on performance optimization with digital and creative lead
• High collaboration, coordination and leadership across internal and external teams required
• Lead day-to-day activities and management of external agency partners ensuring strong partnership and delivery on brand and experience mandatories
• Support Global Strategic Marketing and Regional Marketing teams in creation and execution of market enablement initiatives.
• Responsible to stay abreast of the latest market trends and research results and incorporation of key takeaways into messaging and communication initiatives
• Lead connection to Surgery, MedTech, Enterprise

Brand Director

• Supervised by the Marketing Strategy Managers, conduct a competitive audit analyzing the competitive landscape at and around Tarkett Commercial’s largest annual event, Fulton Market Design Days
• Supervised by the Director, Marketing Strategy, assist in the oversight and completion of the “Power of a Bond” campaign launching in September
• Supervised by our Digital Director, finish the creation of AI personas and load into Strategical, our AI Persona Worklab
• Supervised by our Marketing Strategy Manager, assist in enabling live and virtual Johnsonite Wall Base training channel engagements
• Web Working with strategy and digital teams, audit Johnsonite pages on Tarkett.com, especially millwork pages vs. established competitive set to share optimization opportunities
• Conduct commercial website CMS updates working with the digital team
• Working with the Director, Digital, conduct an AEO Audit for specifier intent
• Provide AI application support working with Digital team
• Audit top distributor website set to determine if brand content/container can be published
• Working with Samples Manager and Director, Marketing Strategy explore channel feedback on POP merchandiser prototype

Brand Strategy, Digital Intern

• Prioritizes projects to ensure execution with excellence and focus on the most important business deliverables
• Helps address issues and obstacles across teams to enable project completion and proactively escalates issues to the Marketing Director
• Oversees brand building and aligns recommendations with the leadership team
• Oversees brand budgets to ensure spending is in line with plan
• Influences Product and Channel teams to ensure adherence to brand standards
• Writes clear and concise creative briefs, with actionable and specific communication strategies for brands
• Analyzes and interprets data to identify and effectively communicate key insights and business opportunities
• Develops new ideas to bring the right Customer Experience to life

Group Brand Manager

• serve as the marketing strategy lead supporting our B2B line of business.
• lead the development, integration, execution, optimization and reporting of marketing efforts for our partner audience.
• lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs.
• write briefs that align with our business objectives and customer insights.
• build the integrated marketing plan by reviewing proposed tactics from teams.
• facilitate collaboration across teams to support each others’ tactics.
• oversee timelines and ensure all information is gathered from various channels.
• conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets.
• analyze data to derive insights and identify optimization opportunities.

Brand Marketing Manager

• Develop and execute data-driven brand growth strategies that accelerate GMV, traffic, conversion, and profitability across major ecommerce channels.
• Lead and mentor a high-performing pod of Brand Strategy Managers through coaching, accountability, and continuous development.
• Build strategic partnerships with brands to secure incremental marketing funding and maximize return on investment.
• Drive cross-functional alignment with Merchandising, Creative, Content, and Channel teams to unlock new growth opportunities and improve execution speed.
• Identify and implement process improvements, reporting efficiencies, and incrementality opportunities that scale performance across the business.

Director, Brand Strategy

• Support development and execution of brand strategies, marketing plans, annual brand plan and long-range planning related to base business or LTOs
• Help translate consumer and marketplace insights into actionable marketing programs
• Support launch of new products handed off from innovation and launch line extensions from concept to commercialization or manage day to day execution of LTO initiatives from concept to commercialization
• Support packaging updates, claims approval, and commercialization readiness
• Monitor brand or LTO performance (sales, share, distribution, pricing, promotion) and identify trends, risks, and opportunities
• Support forecasting and manage budget and tracking of program marketing budget or LTO related spend
• Prepare performance updates, scorecards and ad hoc reports for business reviews
• Leverage consumer research, panel data, and syndicated data (e.g., Circana/IRI, Nielsen), customer and marketplace trends to develop actionable insights and strategic recommendations
• Track competitive activity and emerging category trends
• Collaborate with cross-functional partners in the development of new product ideas and platforms, product and profitability improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process
• Partner with CCB and Sales to support marketing or LTO initiatives across customers, including displays, seasonal programs, development of sell-in materials and internal communication tools

Assistant Brand Manager – Hostess

• Develop and own high-impact brand marketing strategies for key and high-growth accounts, driving clear ROI and measurable business outcomes.
• Lead end-to-end brand and SKU-level strategy, identifying priority opportunities and making smart, data-driven investment decisions.
• Act as a trusted eCommerce expert, influencing traffic, conversion, and channel strategy by leveraging Search Query Reports (SQRs) and other data signals to optimize paid and organic growth, while partnering cross-functionally to unlock performance.
• Build strong internal and external relationships, collaborating with channel leaders and merchants to capitalize on new program and exclusivity opportunities.
• Elevate team performance by mentoring peers and driving process and reporting improvements that scale impact across the organization.

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