Brand Manager

• Support day-to-day Brand Review operations and governance processes: Monitor the Brand Review inbox and queue
• Triage submissions, help organize review priorities
• Provide timely, practical guidance on campaign assets, program names and wordmarks, event collateral, and more.
• Manage routine requests and escalate complex issues to appropriate team members.
• Partner with Brand leads across business units to help implement the MedTech brand across assets and support consistent brand execution.
• Maintain Brand Review standard operating procedures (SOPs), helping keep them practical, clear, and reflective of current business needs.
• Support social media brand governance by reviewing social content, providing brand guidance, and partnering with social leads to help ensure platform-appropriate brand consistency.
• Help maintain and expand a reusable social media template library and component toolkit to support on-brand content production across teams.
• Identify and integrate appropriate AI capabilities into brand workflows, templates, and governance processes to improve efficiency, consistency, and scalable content development while maintaining brand and compliance standards.
• Coordinate production of the MedTech Brand quarterly newsletter: gather content, support layout development, and help coordinate distribution to keep partners informed of brand updates, wins, and guidance.
• Support creative explorations with agency partners by helping prepare briefs, coordinate timelines, and review concepts that broaden MedTech’s visual language and asset diversity.
• Assist with the development of new visual assets, including medical illustrations, hero product illustrations, photography, and iconography, and help ensure high-quality, metadata-tagged additions to the Brand Center.
• Coordinate with the Enterprise Brand team to help implement enterprise visual identity updates and support consistent, compliant MedTech applications.
• Track and report on brand consistency and the effectiveness of brand tools and processes, sharing observations and recommended improvements based on metrics and customer feedback.
• Build collaborative partnerships with business units by serving as a helpful brand resource, supporting teams with practical guidance while preserving brand integrity.
• Help educate stakeholders on brand standards to encourage consistent execution, stronger creative outcomes, and greater confidence using brand tools and guidance.
• Apply Johnson & Johnson’s Credo and Leadership Imperatives in day-to-day work, decision-making, and partner interactions to support alignment with enterprise values.

MedTech Brand Manager

• Identifies production needs and organizes resources in support of development of cross functional communications plans requiring photography, film/b-roll, and CGI photography needs.
• Collaborate with cross-functional stakeholders – including Brand Management, Product Comms, DTC, Retail Marketing, Alt Channel, Sales Training – to define the creative vision, deliverables, and ensure Brand Activation Photography/Film assets are flawlessly executed, delivered on time, and within budget.
• Leads new photography projects by preparing briefs, shot lists, and coordinating production timelines with internal and external partners for execution, ensuring accuracy, completeness, and adherence to brand guidelines.
• Collaboratively with Brand Activation team, oversees pre-production execution with agencies inclusive of direction on set design, propping, lighting, talent, wardrobe, ensuring adherence to shot lists and style guides; order and manage the shipment and delivery of TSI products to the production studio.
• Oversees agencies during production, ensuring a smooth operation, flawless execution of shotlists, and trouble-shooting as needed.
• Leads post-production of still photography & film/B-roll; ensures retouching and color grading are delivered flawlessly and on time; ensures that assets are appropriately loaded onto our Digital Asset Management system and funneled to stakeholders.
• Represents Brand Activation Production on Product Communications teams; listens to stakeholder needs and translates those needs into photography/B-roll deliverables; presents work-back schedules, project updates and finished work.
• Works cross-functionally with team members including Product Comms, Brand Management, PR, Alt Channel, Training, and the Digital Content Manager and in collaboration with the Brand Activation Managers, Brand Activation to develop product photography, B-Roll and CGI to support product launches and other initiatives.
• Works collaboratively with Brand Activation and Product Comms teams to define photographic/film visual identity and creative photographic guidelines, including approach to lighting, talent, set design, styling, and wardrobe.
• Together with Sourcing and Director, Brand Activation, sources network of agencies & freelancers that deliver excellent work with value for money, and to support growing needs of the business; puts in place MSA and SOW contractual agreements; manages suppliers at a high level; identifies and onboards new capabilities as required.
• Oversees Digital Asset Management System; trains internal and external teams on usage; tracks and manages usage rights including negotiation of usage rights extensions; navigates asset end of life with cross functional teams; manages supplier relationship.
• Tracks and manages production budgets to ensure accuracy of all costs.
• Processes project invoices and tracks expenses versus budget.

Brand Activation Production Manager

• Join Connexus Credit Union as Director of Brand Experience and help shape the marketing strategies that drive growth, deepen member relationships, and strengthen our market presence.
• This role is responsible for developing and executing national-scale brand, advertising, and integrated marketing strategies that support member acquisition, loan and deposit growth, and measurable business results.
• You'll lead a high-performing team of creative and marketing professionals while leveraging data, personalization, and ROI-driven decision-making to deliver impactful member experiences.
• Reporting to the SVP of Marketing, you'll play a key role in advancing strategic priorities through innovative campaigns, strong team leadership, and marketing excellence.
• Lead the development and execution of a national-scale brand and advertising strategy, ensuring alignment to Connexus growth goals (loan, deposit, and member acquisition targets).
• Clearly define how brand and campaign work translates to measurable progress against strategic objectives, including revenue, acquisition, and engagement metrics.
• Establish and maintain a disciplined ROI framework for all brand and marketing investments, including media, creative, and campaign performance.
• Partner with executive leadership to evolve Connexus’ Unique Value Proposition (UVP) and bring it to market consistently across all channels.
• Supervise and effectively direct holistic brand activities, including creative and advertising teams responsible for content strategy and copywriting, graphic design and visual identity, multimedia and video production, digital marketing, paid and organic advertising, production and project management.
• Provide leadership and workflow management across brand strategy and execution, editorial direction and storytelling, creative design and campaign development, and campaign/collateral production, scheduling, and distribution.
• Drive the development and execution of integrated marketing strategies across email, social, web, and advertising channels, ensuring a consistent and differentiated brand voice.
• Develop and implement marketing strategies and promotions that support loan, deposit and non-interest income growth across the full acquisition funnel.
• Lead initiatives such as personalization, segmentation, and lifecycle marketing, delivering more relevant, targeted member experiences.
• Translate behavioral, transactional, and engagement data into actionable segmentation strategies that increase member lifetime value.
• Oversee analysis of campaign performance, member behavior, and channel effectiveness.
• Reinforce a test-and-learn culture (A/B testing, optimization cycles) to continuously improve outcomes.
• Hold team accountable to clear performance metrics, including cost per acquisition (CPA), conversion rates, campaign ROI, member growth and product per member.
• Regularly communicate performance insights and outcomes to SVP of Marketing in a clear, data-driven format.
• Establish clear processes, prioritization frameworks, and workflows that improve team efficiency, scalability, and strategic focus.
• Serve as a change agent, helping the team adapt to new marketing technologies, capabilities, and ways of working.
• Allocate budget, agency partnerships, and internal resources to maximize impact, efficiency, and creative output.
• Monitor industry trends, competitive activity, and emerging marketing practices.

Director, Brand Experience

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Senior Brand Manager

• Evaluates data and market trends impacting the business to develop strong recommendations and strategies.
• Develops actionable insights and strong roadmaps through close collaboration with base brand team, sales, and insights/reporting team.
• Catalog relevant competitive and consumer information relating to respective categories to feed the business planning process.
• Support Senior Brand Manager in leading development of annual brand plans and marketing objectives.
• Identify growth opportunities for the portfolio, showcasing size of prize and significance to gain buy-in.
• Develop road-map for long-term success of total portfolio.
• Partner with CCB and Sales to develop channels strategies including implications for assortment, merchandising, pricing, and sizing.
• Collaborate with cross-functional partners in the development of new product ideas and platforms, product improvements, and new product activation strategies.
• Work with Creative Services and graphics agency to optimize and bring new packaging graphics to market.

Brand Manager jobs in Ohio

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MedTech Brand Manager

MedTech Brand Manager

Brand Activation Production Manager

Director, Brand Experience

Brand Manager II

Senior Brand Manager

Assistant Brand Manager