Assistant Brand Manager

The J.M. Smucker Co.

Assistant Brand Manager working with Café Bustelo and driving its marketing strategies. Collaborating with various teams to analyze market trends, develop brand plans, and identify growth opportunities.

Posted 5/27/2026full-timeOrrville • Ohio • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Evaluates data and market trends impacting the business to develop strong recommendations and strategies.
Develops actionable insights and strong roadmaps through close collaboration with base brand team, sales, and insights/reporting team.
Catalog relevant competitive and consumer information relating to respective categories to feed the business planning process.
Support Senior Brand Manager in leading development of annual brand plans and marketing objectives.
Identify growth opportunities for the portfolio, showcasing size of prize and significance to gain buy-in.
Develop road-map for long-term success of total portfolio.
Partner with CCB and Sales to develop channels strategies including implications for assortment, merchandising, pricing, and sizing.
Collaborate with cross-functional partners in the development of new product ideas and platforms, product improvements, and new product activation strategies.
Work with Creative Services and graphics agency to optimize and bring new packaging graphics to market.

Requirements

What you’ll need

Bachelor’s degree is required (Marketing or Business degree is preferred)
2 years of relevant CPG brand marketing experience
Experience manipulating/analyzing syndicated data (preferably IRI or Nielsen) to tell a marketing story and/or make recommendations about the business
Experience with Excel, Word, PowerPoint
Detail Oriented
Data/system knowledgeable/savvy
Strong communication and leadership skills
Demonstrated analytical strength
Experience tracking & optimizing business results, driving projects with cross functional excellence

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work arrangements
Professional development opportunities
Paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysissyndicated datamarketing strategybusiness planningbrand marketingproduct developmentmarket trends evaluationcompetitive analysisroadmap developmentbusiness results optimization

Soft Skills

detail orientedstrong communicationleadershipanalytical strengthcollaborationcross-functional teamworkstrategic thinkingproblem-solvingrecommendation developmentinsight generation

Certifications

Bachelor’s degreeMarketing degreeBusiness degree