Brand Manager

• Build the brand: Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web.
• Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year.
• Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.”
• Lead brand & platform thought leadership: Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk.
• Own the social proof program: Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium standard that reinforces the platform narrative.
• Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit), focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session.
• Integrate Shared Services: Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.
• Measure what matters: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, share of voice) and pipeline, interpreting results, and providing regular, actionable updates to the stream and leadership.

Brand Marketing Manager

• Drive the analysis of qualitative and quantitative data under the directional guidance of account strategy leads, transforming both consumer and complex payer, provider, and patient data into human truths.
• Partner with senior strategy leads to co-author brand foundations, positioning, and long-term brand plans for enterprise Life Sciences and Health System clients, serving as a critical right-hand in insight triangulation.
• Autonomously lead day-to-day strategy deliverables on small-to-midsize accounts, taking full ownership from discovery to creative brief execution.
• Architect and present clear, compelling creative briefs that inspire creative teams to deliver emotionally resonant and impactful work.
• Synthesize data into clear, persuasive, client-facing narratives that connect long-term brand building with near-term client business goals.
• Assist in the design and implementation of internal and client brainstorming sessions and strategic workshops utilizing collaboration platforms like Miro.
• Consistently partner across different strategy roles (including Experience Strategy) and the wider MERGE organization to bridge divisions and deliver cohesive solutions.
• Maintain active proficiency with AI-driven strategic tools and proprietary platforms to optimize research efficiency and validate brand hypotheses.

Senior Brand Strategist

• Join Connexus Credit Union as Director of Brand Experience and help shape the marketing strategies that drive growth, deepen member relationships, and strengthen our market presence.
• This role is responsible for developing and executing national-scale brand, advertising, and integrated marketing strategies that support member acquisition, loan and deposit growth, and measurable business results.
• You'll lead a high-performing team of creative and marketing professionals while leveraging data, personalization, and ROI-driven decision-making to deliver impactful member experiences.
• Reporting to the SVP of Marketing, you'll play a key role in advancing strategic priorities through innovative campaigns, strong team leadership, and marketing excellence.
• Lead the development and execution of a national-scale brand and advertising strategy, ensuring alignment to Connexus growth goals (loan, deposit, and member acquisition targets).
• Clearly define how brand and campaign work translates to measurable progress against strategic objectives, including revenue, acquisition, and engagement metrics.
• Establish and maintain a disciplined ROI framework for all brand and marketing investments, including media, creative, and campaign performance.
• Partner with executive leadership to evolve Connexus’ Unique Value Proposition (UVP) and bring it to market consistently across all channels.
• Supervise and effectively direct holistic brand activities, including creative and advertising teams responsible for content strategy and copywriting, graphic design and visual identity, multimedia and video production, digital marketing, paid and organic advertising, production and project management.
• Provide leadership and workflow management across brand strategy and execution, editorial direction and storytelling, creative design and campaign development, and campaign/collateral production, scheduling, and distribution.
• Drive the development and execution of integrated marketing strategies across email, social, web, and advertising channels, ensuring a consistent and differentiated brand voice.
• Develop and implement marketing strategies and promotions that support loan, deposit and non-interest income growth across the full acquisition funnel.
• Lead initiatives such as personalization, segmentation, and lifecycle marketing, delivering more relevant, targeted member experiences.
• Translate behavioral, transactional, and engagement data into actionable segmentation strategies that increase member lifetime value.
• Oversee analysis of campaign performance, member behavior, and channel effectiveness.
• Reinforce a test-and-learn culture (A/B testing, optimization cycles) to continuously improve outcomes.
• Hold team accountable to clear performance metrics, including cost per acquisition (CPA), conversion rates, campaign ROI, member growth and product per member.
• Regularly communicate performance insights and outcomes to SVP of Marketing in a clear, data-driven format.
• Establish clear processes, prioritization frameworks, and workflows that improve team efficiency, scalability, and strategic focus.
• Serve as a change agent, helping the team adapt to new marketing technologies, capabilities, and ways of working.
• Allocate budget, agency partnerships, and internal resources to maximize impact, efficiency, and creative output.
• Monitor industry trends, competitive activity, and emerging marketing practices.

Director, Brand Experience

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• Develop and implement the overarching brand strategy and vision for all brands (private label and retail), setting and enforcing the brand guidelines and guiding the vision for each brand.
• The Brand Manager/Director is responsible for the strategy, not the visuals.
• Align creative efforts with consumer insights and market trends.
• Work with an in-house marketing team to create or refine each brands’ customer persona - helping to determine who the customer is and what products they want.
• Partner with senior leadership to ensure brand strategies align with organizational goals and resonate with target audiences.
• Lead creative teams, including designers, photographers, videographers, copywriters, social talent, and external agencies, providing clear direction and feedback.
• Oversee the creation and assist the Creative Team with the approval of all customer-facing content, ensuring brand consistency across email, social, web, video, print, packaging, and advertising.
• Monitor the visual and tonal representation of all brands across channels.
• Collaborate with Product Development on high-level product design and concepting to ensure brand cohesion and product creation that meets the needs of desired customer base.
• Serve as the final arbiter of brand voice, ensuring that all content is aligned with the established brand narrative.
• Anything creative and brand-related that the customer sees would fall under this role’s domain.
• We will lean heavily on this role to help craft each brands’ story, identify the customer base, and will rely on them to ensure that all creative efforts moving forward align with that narrative.
• Willingness to wear multiple hats on the creative side.
• Other duties as reasonably assigned.

Brand Manager – Director

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Senior Brand Manager

• Manage the planning and execution of integrated marketing campaigns for Energy Solutions and our products that support product and organizational goals
• Translate Energy Solutions business objectives and technical offerings into clear marketing strategies, activation plans, and messaging frameworks
• Partner with the Senior Director and cross-functional teams to develop and refine go-to-market strategies
• Develop and guide Energy Solutions marketing messaging, value propositions, and positioning that translate complex technical concepts into clear, audience-focused communications
• Develop and reviews marketing content, including collateral, digital assets, and materials such as blog posts, articles, presentations, etc. to ensure quality, clarity, and alignment with brand standards
• Ensure consistency of messaging, tone, and visual identity across all marketing channels and deliverables for Energy Solutions.
• Collaborate with Energy Solutions product, business development, and program teams to align marketing strategies with organizational priorities and client needs
• Serve as a subject-matter resource to internal stakeholders by providing strategic communications guidance, recommendations, and solutions
• Provide the marketing perspective on cross-functional initiatives and contribute to planning, positioning, and execution decisions
• Oversee the execution of Energy Solutions marketing initiatives and campaigns, ensuring alignment with strategy, timelines, and quality expectations
• Guide prioritization, coordination, and delivery of marketing activities across multiple projects and stakeholders
• Ensure deliverables meet established standards for accuracy, effectiveness, and brand alignment
• Define and track marketing performance metrics to evaluate campaign effectiveness and impact
• Analyze campaign results and generate insights to inform future strategies and improve performance
• Leverage data and industry trends to identify opportunities for expanding brand awareness and market positioning
• Manage marketing plans, timelines, and deliverables for Energy Solutions and our products across multiple initiatives in a fast-paced environment

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