Brand Manager

• Build the brand: Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web.
• Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year.
• Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.”
• Lead brand & platform thought leadership: Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk.
• Own the social proof program: Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium standard that reinforces the platform narrative.
• Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit), focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session.
• Integrate Shared Services: Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.
• Measure what matters: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, share of voice) and pipeline, interpreting results, and providing regular, actionable updates to the stream and leadership.

Brand Marketing Manager

• Own full P&L accountability for McCormick Gourmet, delivering annual revenue, profit, and share sufficiency through disciplined financial and brand management.
• Lead the development of a comprehensive annual brand plan for presentation and alignment to divisional leadership, identifying pillars for growth and gaining buy in from cross-functional partners.
• Drive portfolio strategy and lifecycle management, including innovation pipeline development, renovation, SKU optimization, pricing strategy, and disciplined resource allocation to maximize return on investment.
• Lead end-to-end commercialization, from business case development and consumer validation to go-to-market execution, ensuring on-time, on-budget launches with strong in-market performance.
• Analyze syndicated data, competitive activity, consumer insights, and financial performance to identify risks and opportunities; translate insights into clear, actionable growth initiatives.
• Partner closely with Sales and Trade Marketing to develop customer-ready selling stories and promotional strategies.
• Collaborate with Demand Planning and Supply Chain to deliver accurate volume forecasts.
• Partner with Global Marketing on brand standards, positioning, advertising, packaging, and consumer research to ensure consistency and effectiveness.
• Lead and influence cross-functional teams, providing clear direction, resolving trade-offs, and ensuring accountability across complex initiatives.
• Closely monitor and analyze sales volume, market share and competition to provide actionable insights and recommendations for improvement.

Senior Brand Manager – Gourmet

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Senior Brand Manager

• Execute distinct go-to-market strategies for a multi-tiered portfolio with both premium and value tier brands.
• Define and protect each brand’s identity within the portfolio—ensuring the premium line signals "culture and exclusivity" while the value line signals "community and accessibility".
• Develop lifecycle marketing strategies that retain customers. Segment audiences to drive "drops" to premium buyers and "bundles" to value buyers.
• Manage the brand presence on our owned websites and maximize visibility/ranking on third-party marketplaces (Leafly, Weedmaps, iHeartJane).
• Lead retail merchandising strategy across 1st and 3rd party locations to ensure strong brand presence and an optimized physical shelf experience.
• Oversee merchandising execution in Story Dispensaries ensuring company brands are the “hero” through impactful displays, product storytelling, and effective budtender education.
• Develop and manage trade marketing kits and merchandising tools that drive brand visibility and win share-of-mind within partner and competitor dispensaries.
• Lead strategy for brand activations, from industry trade shows to consumer-facing pop-ups and music/culture events.
• Identify and negotiate strategic partnerships (collabs) and manage co-op marketing budgets to maximize reach.
• Oversee the creation of high-value content that drives organic traffic and domain authority for our specific brand keywords.
• Lead regional market strategy across Maryland, Arizona, and expansion markets by staying active in local dispensaries, analyzing competitor dynamics, developing challenger strategies, and creating scalable brand playbooks for future market launches.
• Drive portfolio strategy across all tiers by aligning SKU decisions with Operations and Cultivation, executing differentiated launch approaches, and leading packaging and form-factor development that maximizes shelf appeal while meeting state-by-state compliance requirements.
• Own market intelligence and performance analytics by leveraging cannabis data platforms to track real-time share, pricing dynamics, and competitor activity, while managing KPIs, including sales velocity and market share, and assessing how pricing shifts impact tier performance.

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Brand Manager jobs in Maryland

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Brand Marketing Manager

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Brand Manager II

Senior Brand Manager

Senior Brand Manager

Manager, Brand Strategy