Senior Brand Manager – Gourmet

McCormick & Company

Senior Product Manager accountable for the strategic direction and financial performance of McCormick’s Gourmet Business. Leading brand management and cross-functional execution for sustainable growth.

Posted 7/13/2026full-timeHunt Valley • Maryland • 🇺🇸 United StatesSenior💰 $100,870 - $176,480 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in P&L Management, Brand Strategy Development, and Market Research, with a strong focus on driving growth initiatives and cross-functional collaboration. Proven ability to analyze data and translate insights into actionable strategies for the Consumer Packaged Goods industry.

Highest-signal resume keywords

P&L ManagementMarket ResearchBrand Strategy DevelopmentCross-Functional Team LeadershipConsumer Insights Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ForecastingBusiness PlanningSyndicated DatabasesAdvertisingConsumer PromotionPricing StrategySKU OptimizationInnovation Pipeline DevelopmentFinancial Performance AnalysisResource Allocation

Soft Skills

Strong Written CommunicationVerbal CommunicationDiplomacy SkillsRelationship ManagementInfluencing Skills

Certifications & Qualifications

University Degree in MarketingUniversity Degree in Business Management

Industry Keywords

Consumer Packaged GoodsCompetitive LandscapeSalesSupply ChainTrade Marketing

About the role

Key responsibilities & impact

Own full P&L accountability for McCormick Gourmet, delivering annual revenue, profit, and share sufficiency through disciplined financial and brand management.
Lead the development of a comprehensive annual brand plan for presentation and alignment to divisional leadership, identifying pillars for growth and gaining buy in from cross-functional partners.
Drive portfolio strategy and lifecycle management, including innovation pipeline development, renovation, SKU optimization, pricing strategy, and disciplined resource allocation to maximize return on investment.
Lead end-to-end commercialization, from business case development and consumer validation to go-to-market execution, ensuring on-time, on-budget launches with strong in-market performance.
Analyze syndicated data, competitive activity, consumer insights, and financial performance to identify risks and opportunities; translate insights into clear, actionable growth initiatives.
Partner closely with Sales and Trade Marketing to develop customer-ready selling stories and promotional strategies.
Collaborate with Demand Planning and Supply Chain to deliver accurate volume forecasts.
Partner with Global Marketing on brand standards, positioning, advertising, packaging, and consumer research to ensure consistency and effectiveness.
Lead and influence cross-functional teams, providing clear direction, resolving trade-offs, and ensuring accountability across complex initiatives.
Closely monitor and analyze sales volume, market share and competition to provide actionable insights and recommendations for improvement.

Requirements

What you’ll need

University degree in Marketing or Business Management
Minimum of 7+ years of Marketing experience, preferably in the Consumer Packaged Goods industry
Demonstrated relevant skills & results in forecasting, advertising, market research, consumer & trade promotion, P&L management and business planning required
Expertise in syndicated databases, market research, business planning, media planning, finance, promotional activities and consumer communications
Sound understanding of concepts, principles and practices in Marketing and a basic understanding of other areas including Sales, Finance and Supply Chain
Understanding of the industry sector and competitive landscape
Strong written and verbal communication skills and developed diplomacy skills required to guide, influence & convince others; strong relationship with Sales and external customers and agencies
Financially savvy, with ability to manage costs and resource allocations across business segments

Benefits

Comp & perks

Comprehensive health plans covering medical, vision, dental, life and disability benefits
Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
Retirement and investment programs including 401(k) and profit-sharing plans