Brand Manager

• Manage and coordinate all aspects of the research process from questionnaire writing and research design, analysis, and interpretation of results through to preparation of reports
• Liaising on a regular basis with all key internal operations groups (data collection, data processing and results reporting) to ensure that reliable results are delivered to client in a timely, cost-efficient manner
• Build and maintain relationships with key clients by responding to queries and providing updates per client requests
• Coordinate and manage data entry of project costs into our internal costing program based on research target specifications

Research Manager, Brand Health Tracking

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Senior Brand Manager

• Lead, support & motivate Brand Ambassadors on‑site.
• Provide real‑time coaching and ensure target delivery.
• Maintain professionalism, safety, and energy during missions.
• Build weekly field schedules & staffing plans.
• Identify high‑traffic areas across New Haven (malls, transit hubs, campuses, downtown areas).
• Coordinate with warehouse & logistics team.
• Track KPIs through Google Sheets/Excel.
• Evaluate daily conversion performance and adapt strategy fast.
• Manage flyers, uniforms & campaign stock.
• Ensure accurate usage reporting and timely restocking.

Brand Activation Manager

• Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
• Grow the professional hair color line based upon regional KPI’s.
• Build loyalty program participation with existing and new customers.
• Educate Distributor Sales Consultants how to sell color and retail to their customers and educate the Stylist on how to grow their service and retail business from behind the chair.
• Drive “sell-through” of all monthly promotions and programs with Distributor Sales Consultants, stores, and salons.
• Ensure marketing material is current, available, and utilized appropriately.
• Ensure merchandising standards are enforced in salons and professional stores.
• Analyze data to determine strategic opportunities within geographic regions and salons.
• Collect and share competitive market data.
• Facilitate quarterly meetings with loyalty and top accounts.
• Document all notes, account updates, and events in Salesforce.

Direct Brand Manager

• Developing and executing integrated marketing strategies to strengthen brand awareness and drive audience engagement across multiple channels, including but not limited to social media, digital marketing, shopper marketing, promotions, experiential marketing, and paid media.
• Collaborating cross-functionally to ensure brand consistency and tracking performance metrics to optimize marketing effectiveness.
• Tracking program deliverables and timelines to ensure all marketing activities are executed as planned.

Brand Marketing Specialist

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Brand Manager jobs in Connecticut

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