Brand Manager

• Developing and executing integrated marketing strategies to strengthen brand awareness and drive audience engagement across multiple channels, including but not limited to social media, digital marketing, shopper marketing, promotions, experiential marketing, and paid media.
• Collaborating cross-functionally to ensure brand consistency and tracking performance metrics to optimize marketing effectiveness.
• Tracking program deliverables and timelines to ensure all marketing activities are executed as planned.

Brand Marketing Specialist

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Utilize AI generated prospect lists or prospecting tools to identify and prospect property managers, HOAs, and commercial clients
• Execute outbound campaigns (calls, email, LinkedIn)
• Qualify leads and schedule sales meetings
• Receive approvals from Franchisees for booking business
• Maintain accurate CRM records and activity tracking
• Collaborate with leadership to refine outreach strategies

Brand Development Representative

• serve as the marketing strategy lead supporting our B2B line of business.
• lead the development, integration, execution, optimization and reporting of marketing efforts for our partner audience.
• lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs.
• write briefs that align with our business objectives and customer insights.
• build the integrated marketing plan by reviewing proposed tactics from teams.
• facilitate collaboration across teams to support each others’ tactics.
• oversee timelines and ensure all information is gathered from various channels.
• conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets.
• analyze data to derive insights and identify optimization opportunities.

Brand Marketing Manager

• Serve as the enterprise owner of the Vital Nutrients brand, accountable for long-term brand equity, growth, and profitability across practitioner and consumer channels.
• Define and evolve a clear, differentiated brand strategy, positioning, and messaging architecture that preserves clinical credibility while enabling scale.
• Act as the senior internal authority and advocate for the brand, safeguarding scientific integrity, regulatory alignment, and brand standards across all touchpoints.
• Own brand level P&L performance in partnership with Finance, including revenue growth, margin management, and investment prioritization.
• Lead annual and multiyear brand planning, budget development, forecasting, and performance reviews, using insights to drive tradeoffs and decision-making.
• Establish and monitor brand health, campaign effectiveness, and market KPIs, translating data into clear strategic recommendations.
• Partner with Product Development, Scientific Affairs, Regulatory, Quality, Sales, Content, Creative, and Operations to ensure brand-led decision-making across the product lifecycle, and influence innovation pipelines, claims strategy, education, and commercialization to align with brand priorities and long-term growth objectives.
• Translate brand strategy into clear frameworks, briefs, and guidance that enable consistent, high-quality execution across teams and channels.
• Ensure cohesive brand expression—voice, visual identity, and messaging—across campaigns, platforms, and customer experiences.
• Other responsibilities as assigned.

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Brand Marketing Specialist

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Brand Development Representative

Brand Marketing Manager

Brand Manager