Zwiesel Kristallglas AG

Email Marketing, CRM Manager

Zwiesel Kristallglas AG

full-time

Posted on:

Location Type: Hybrid

Location: Zwiesel • Germany

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Tech Stack

Cloud

About the role

  • Conceptualize, execute and analyze email campaigns (newsletters, trigger/transactional emails, promotions, etc.)
  • Further develop automated customer journeys across the funnel (e.g., welcome series, cart abandonment, re‑engagement)
  • Own performance KPIs such as open rates, clicks, conversions and unsubscribes
  • Develop segmentation strategies for targeted, personalized campaigns
  • Work closely with Content, Design and Tech teams to ensure smooth campaign workflows and to gradually implement strategic and operational CRM initiatives
  • Build and maintain an omnichannel CRM funnel (B2C and B2B)
  • Responsible for budget and revenue planning and control for the email marketing channel to ensure efficient use of resources
  • Direct reporting to the Head of E‑Commerce

Requirements

  • Several years of professional experience in email marketing, ideally in e‑commerce and in D2C and B2B environments
  • First experience or a strong interest in CRM, customer retention and customer lifecycle management
  • Excellent communication skills and experience collaborating with cross‑functional teams (including international teams)
  • Analytical and conceptual thinker with a structured working approach and a strong sense of customer needs
  • High level of initiative, solution orientation and results focus
  • Confident use of email marketing tools (e.g., CleverReach, Klaviyo, Emarsys, Salesforce Marketing Cloud or similar)
  • Fluent German and English; additional language skills are a plus.
Benefits
  • Significant remote work options combined with on-site presence in Zwiesel possible
  • Exciting and varied role at a market-leading, globally operating family-owned company
  • Pleasant team atmosphere within our sales team and modern back‑office structures
  • Attractive, performance-related salary with a variable component
  • Numerous corporate benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingcustomer journey developmentsegmentation strategiesperformance KPIsbudget planningrevenue controlcustomer retentioncustomer lifecycle managementanalytical thinkingconceptual thinking
Soft Skills
communication skillscollaborationinitiativesolution orientationresults focusstructured working approachcustomer needs awareness