Zwiesel Kristallglas AG

Email Marketing and CRM Manager – m/f/d

Zwiesel Kristallglas AG

full-time

Posted on:

Location Type: Hybrid

Location: Zwiesel • Germany

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Tech Stack

Cloud

About the role

  • Planning, execution and analysis of email campaigns (newsletters, trigger emails, promotions, etc.)
  • Further development of automated customer journeys across the funnel (e.g., welcome series, cart abandonment, reactivation)
  • Responsibility for performance KPIs such as open rates, clicks, conversions, unsubscribe rates
  • Development of segmentation strategies for targeted, personalized campaigns
  • Close collaboration with Content, Design and Tech teams to ensure smooth campaign workflows, as well as the phased implementation of strategic and operational CRM initiatives
  • Build and maintain a cross-channel CRM funnel (B2C and B2B)
  • Responsible for budget and revenue planning and control of the email marketing channel to ensure efficient use of resources
  • Direct reporting to the Head of E-Commerce

Requirements

  • Several years of professional experience in email marketing, ideally in e-commerce and in D2C and B2B environments
  • Initial experience or strong interest in CRM, customer retention and customer lifecycle management
  • Excellent communication skills and experience working with interdisciplinary teams (including international teams)
  • Analytical and conceptual thinking, structured working style and a good sense for customer needs
  • High degree of initiative, solution orientation and result focus
  • Confident use of email marketing tools (e.g., CleverReach, Klaviyo, Emarsys, Salesforce Marketing Cloud, or similar)
  • Fluent German and English skills; additional language skills are an advantage
Benefits
  • High degree of remote work (home office) combined with on-site presence in Zwiesel possible
  • Exciting and varied role at a market-leading, globally active family-owned company
  • Pleasant team atmosphere within our sales team and modern back-office structures
  • Attractive, performance-based salary with a variable component
  • Numerous corporate benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingcustomer journey developmentsegmentation strategiesperformance KPIsbudget planningrevenue controlcustomer retentioncustomer lifecycle managementanalytical thinkingconceptual thinking
Soft skills
communication skillsinterdisciplinary collaborationstructured working styleinitiativesolution orientationresult focus