Zwiesel Kristallglas AG

Email Marketing and CRM Manager – m/f/d

Zwiesel Kristallglas AG

full-time

Posted on:

Location Type: Hybrid

Location: Zwiesel • Germany

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Tech Stack

Cloud

About the role

  • Planning, execution and analysis of email campaigns (newsletters, trigger emails, promotions, etc.)
  • Further development of automated customer journeys across the funnel (e.g., welcome series, cart abandonment, reactivation)
  • Responsibility for performance KPIs such as open rates, clicks, conversions, unsubscribe rates
  • Development of segmentation strategies for targeted, personalized campaigns
  • Close collaboration with Content, Design and Tech teams to ensure smooth campaign workflows, as well as the phased implementation of strategic and operational CRM initiatives
  • Build and maintain a cross-channel CRM funnel (B2C and B2B)
  • Responsible for budget and revenue planning and control of the email marketing channel to ensure efficient use of resources
  • Direct reporting to the Head of E-Commerce

Requirements

  • Several years of professional experience in email marketing, ideally in e-commerce and in D2C and B2B environments
  • Initial experience or strong interest in CRM, customer retention and customer lifecycle management
  • Excellent communication skills and experience working with interdisciplinary teams (including international teams)
  • Analytical and conceptual thinking, structured working style and a good sense for customer needs
  • High degree of initiative, solution orientation and result focus
  • Confident use of email marketing tools (e.g., CleverReach, Klaviyo, Emarsys, Salesforce Marketing Cloud, or similar)
  • Fluent German and English skills; additional language skills are an advantage
Benefits
  • High degree of remote work (home office) combined with on-site presence in Zwiesel possible
  • Exciting and varied role at a market-leading, globally active family-owned company
  • Pleasant team atmosphere within our sales team and modern back-office structures
  • Attractive, performance-based salary with a variable component
  • Numerous corporate benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingcustomer journey developmentsegmentation strategiesperformance KPIsbudget planningrevenue controlcustomer retentioncustomer lifecycle managementanalytical thinkingconceptual thinking
Soft Skills
communication skillsinterdisciplinary collaborationstructured working styleinitiativesolution orientationresult focus