Online Marketing Manager
Zwiesel Kristallglas AG
full-time
Posted on:
Location Type: Office
Location: Zwiesel • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Independent planning, execution and management of SEA (Search Engine Advertising) and Meta campaigns (Facebook/Instagram)
- Analysis and optimization of campaigns based on KPIs (e.g., ROAS, CTR, conversion rate) to increase performance and profitability
- Development and implementation of scalable strategies for SEA and Meta channels
- Conducting regular performance analyses to identify optimization potential
- Collaboration with international subsidiaries (e.g., USA, Spain, France)
- Responsibility for budget planning and control for managed channels to ensure efficient use of resources
- Coordination with e-commerce and product management for cross-channel marketing approaches
Requirements
- Degree in Business Administration, Marketing or E‑Commerce
- Several years of experience in e‑commerce, Meta and social media
- Strong MS Office skills; SAP experience is a plus
- Highly developed analytical skills and data literacy
- High level of initiative, assertiveness and a hands-on mentality
- Fluent in German and English
Benefits
- Exciting and varied position at a market-leading, globally operating family-owned company
- Pleasant team atmosphere within our sales team and modern back-office structures
- Attractive, performance-based salary with a variable component
- Numerous corporate benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Search Engine AdvertisingMeta campaignsKPI analysisROASCTRconversion ratebudget planningdata literacye-commercesocial media
Soft skills
analytical skillsinitiativeassertivenesshands-on mentalitycollaboration
Certifications
Degree in Business AdministrationDegree in MarketingDegree in E-Commerce