Head of Marketing

Zus Health

Head of Marketing at Zus, leading comprehensive growth strategies in the healthcare technology sector. Overseeing marketing operations, demand generation, and brand positioning to drive pipeline growth.

Posted 5/27/2026full-time🇺🇸 United StatesLead💰 $200,000 - $240,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive marketing strategy aligned with company growth objectives, revenue goals, and product adoption
Own and evolve Zus’ positioning, messaging, and category narrative within the healthcare technology landscape
Establish and track KPIs across pipeline generation, marketing influence, conversion, engagement, brand awareness, and customer expansion
Partner closely with Sales leadership to optimize pipeline creation, account engagement, and GTM effectiveness
Build and scale multi-channel demand generation programs across digital, field, ABM, lifecycle, partner, and content marketing
Design campaigns that drive measurable pipeline growth and accelerate enterprise deal cycles
Develop and optimize lead nurturing and account engagement strategies throughout the buyer journey
Lead strategic field marketing initiatives including conferences, executive dinners, customer events, webinars, and industry activations
Analyze campaign performance and marketing attribution to continuously improve ROI and GTM efficiency
Translate complex healthcare data and interoperability concepts into compelling messaging and market-facing narratives
Partner with Product and Commercial teams to launch new products, features, and strategic initiatives
Develop sales enablement materials, customer-facing collateral, pitch decks, case studies, and thought leadership content
Ensure consistency across brand, voice, messaging, and customer experience
Lead marketing operations, automation, and tooling strategy across platforms such as HubSpot, Salesforce, Webflow, analytics, and AI-enabled systems
Identify opportunities to leverage AI tools and automation to improve marketing productivity, campaign performance, personalization, reporting, and content development
Establish scalable processes, reporting frameworks, and operational rigor to support company growth
Bring a data-driven approach to experimentation, optimization, and resource allocation
Recruit, mentor, and develop a high-performing marketing organization over time
Foster a culture of ownership, creativity, operational excellence, and continuous learning
Serve as a collaborative cross-functional leader and trusted partner across the business.

Requirements

What you’ll need

8+ years of progressive marketing experience within healthcare technology, healthcare SaaS, interoperability, digital health, or value-based care organizations
Proven success leading marketing initiatives that directly contributed to pipeline growth and revenue outcomes
Deep expertise across product marketing, demand generation, growth marketing, and marketing operations
Strong understanding of healthcare industry dynamics, buyer personas, regulatory environments, and enterprise healthcare sales cycles
Experience marketing technical products and translating complex concepts into clear customer value
Demonstrated ability to build scalable marketing systems, processes, and teams in fast-growing startup environments
Strong analytical mindset with experience leveraging data, attribution, and experimentation to drive decision-making
Hands-on experience with modern marketing automation and CRM platforms (HubSpot, Salesforce, Webflow, etc.)
Enthusiasm for leveraging AI tools and workflow automation to modernize marketing operations and improve team effectiveness
Excellent written, verbal, and executive communication skills
Strong creative instincts with an eye for brand, storytelling, and customer experience
Ability to operate both strategically and tactically in a fast-moving environment
Passion for improving healthcare in the United States.

Benefits

Comp & perks

Competitive compensation that reflects the value you bring to the team a combination of cash and equity
Robust benefits that include health insurance, wellness benefits, 401k with a match, unlimited PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategypipeline generationdemand generationlead nurturingcampaign performance analysisdata-driven decision makingmarketing operationsgrowth marketingproduct marketingcustomer engagement strategies

Soft Skills

collaborative leadershipcreativityoperational excellencementoringcommunicationanalytical mindsetownershipstrategic thinkingtactical executioncontinuous learning