Zurn Elkay Water Solutions

Vertical Marketing Manager

Zurn Elkay Water Solutions

full-time

Posted on:

Location Type: Office

Location: Downers Grove • Illinois, Wisconsin • 🇺🇸 United States

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Salary

💰 $72,628 - $99,863 per year

Job Level

Mid-LevelSenior

About the role

  • Develop and implement marketing strategies tailored to vertical markets: Hospitality, Education, Government, and Healthcare.
  • Collaborate with national account managers to align marketing efforts with sales goals and customer needs.
  • Plan and execute integrated campaigns across digital channels (email, social media, paid media), print collateral, and trade association platforms.
  • Track and optimize campaign performance to maximize ROI and lead generation.
  • Create and manage marketing assets that support the national account sales team, including presentations, brochures, case studies, and vertical-specific content.
  • Provide marketing support for customer meetings, proposals, and events.
  • Coordinate marketing efforts for industry tradeshows and conferences, including strategic direction for dynamic booth design, promotional materials, and pre/post-event communications.
  • Partner with sales and product teams to ensure consistent messaging and branding.
  • Support training initiatives by managing and updating content within a Learning Management System (LMS).
  • Develop and host digital training sessions and webinars to educate internal teams and external partners on vertical-specific solutions and marketing programs.
  • Work with internal or external design resources to develop compelling visual content.
  • Leverage graphic design skills to support campaign execution and asset creation (preferred but not required).

Requirements

  • Bachelor’s degree in Marketing, Communications, Sales, or related field
  • Minimum of 5 years of experience in B2B marketing, preferably in vertical or channel marketing roles
  • Proven success in supporting national accounts and executing demand generation campaigns
  • Strong understanding of digital marketing tools and platforms (e.g., CRM, email automation, social media)
  • Experience with Learning Management Systems and digital training development
  • Excellent communication, project management, and cross-functional collaboration skills
  • Experience in graphic design and/or tradeshow coordination is a plus
  • Familiarity with Adobe Creative Suite, Canva or other design tools
  • Knowledge of vertical market dynamics in Hospitality, Education, Government, and Healthcare
Benefits
  • Competitive Salary
  • Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
  • Matching 401(k) Contribution
  • Health Savings Account
  • Up to 3 weeks starting Vacation (may increase with tenure)
  • 12 Paid Holidays
  • Annual Bonus Eligibility
  • Educational Reimbursement
  • Matching Gift Program
  • Employee Stock Purchase Plan – purchase company stock at a discount!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdemand generationdigital marketingcampaign performance optimizationgraphic designcontent creationtraining developmentpresentation developmentevent coordinationvertical-specific marketing
Soft skills
communicationproject managementcross-functional collaborationstrategic planningteamworkadaptabilitycreativityproblem-solvingleadershipcustomer focus
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Salesrelated field certification