Product Marketing Manager
Zurn Elkay Water Solutions
full-time
Posted on:
Location Type: Office
Location: Milwaukee • Pennsylvania, Wisconsin • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
About the role
- Develop and execute marketing growth plan for the Drains product category/business unit with insights from product management, channel marketing and sales, directly contributing to revenue growth targets.
- Lead brand strategy for the Drains product category/business unit, including positioning, value proposition, and competitive differentiation.
- Own new product launch execution from concept to market, including go-to-market strategy, messaging, and sales enablement tools.
- Drive measurable business outcomes including market share growth, product adoption rates, and revenue contribution through strategic marketing initiatives.
- Establish and track KPIs for marketing campaigns and product launches , ensuring data-driven decision making and accountability for results.
- Lead cross-functional collaboration between product, marketing, sales, and creative teams to ensure alignment on market strategy and customer needs.
- Establish and analyze market intelligence , including competitive benchmarks, customer insights, and industry trends to inform strategic decisions.
Requirements
- Bachelor’s degree in marketing, business or related field required.
- 8+ years of experience in product, channel, or brand marketing, ideally with a focus on product marketing with experience driving go-to-market launches.
- Must have led multiple successful product launches and commercialization initiatives.
- Experience managing cross-functional projects with executive visibility.
- Proven experience working in a cross functional environment with engineering, operations, marketing, and sales.
- Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe.
- Strong prioritization, organization, and project management skills.
- Ability to travel up to 25%.
Benefits
- Competitive Salary
- Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
- Matching 401(k) Contribution
- Health Savings Account
- Up to 3 weeks starting Vacation (may increase with tenure)
- 12 Paid Holidays
- Annual Bonus Eligibility
- Educational Reimbursement
- Matching Gift Program
- Employee Stock Purchase Plan – purchase company stock at a discount!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategymarket intelligenceKPI trackingdata-driven decision makingbrand strategycompetitive differentiationrevenue growthproduct adoption ratesmarket share growth
Soft skills
cross-functional collaborationproject managementorganizational skillsprioritizationcommunication skills
Certifications
Bachelor’s degree in marketingBachelor’s degree in business