Brand & Creative Specialist – Assistant Manager
Zurich Insurance
full-time
Posted on:
Location Type: Hybrid
Location: Hong Kong • 🇭🇰 Hong Kong
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and implement brand strategies and unique brand/product propositions tailored to the local insurance market.
- Conduct consumer insight analysis and market research to identify opportunities for brand differentiation and innovative campaign concepts.
- Lead the creation of compelling creative concepts and storytelling frameworks for major product launches and brand campaigns.
- Develop clear, customer-centric messaging by crafting persuasive advertising copy across digital, social, print, and OOH platforms.
- Plan, develop, and manage end-to-end marketing campaigns that promote Zurich HK's insurance products.
- Collaborate with internal teams and external agencies to create brand-compliant advertising materials.
- Conduct and interpret market research, consumer behavior studies, and competitor analysis.
- Work closely with Product, Distribution and Sales teams to align brand initiatives with business goals.
- Track, measure, and analyze the performance of brand initiatives and campaigns using key performance indicators (KPIs).
Requirements
- Bachelor's degree in Marketing, Communications, Creative Writing, or a related field.
- Minimum of 5-7 years of progressive experience in brand management or a similar strategic creative role.
- Candidate with reputable creative or advertising agency background is highly preferred.
- Strong understanding of the local insurance market and customer dynamics in Hong Kong.
- Exceptional ad copywriting/creative concept development, storytelling, and communication skills (both written and verbal).
- Proficiency in digital marketing tools, analytics, and creative software (e.g., Adobe Creative Suite is a plus).
- Excellent project management, organizational, and stakeholder coordination skills, with the ability to manage multiple creative projects simultaneously.
- Independent, proactive, detail-oriented, and adaptable in a fast-paced environment.
- Proficient in English and Chinese (Traditional); Mandarin is an asset.
Benefits
- Professional development opportunities
- Equal opportunity employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementconsumer insight analysismarket researchadvertising copywritingdigital marketingcampaign managementperformance analysisstorytellingcreative concept developmentkey performance indicators
Soft skills
communication skillsproject managementorganizational skillsstakeholder coordinationindependenceproactivitydetail-orientedadaptabilitycreative thinkingcollaboration