Zurich Insurance

Sales Performance & Web Analyst

Zurich Insurance

full-time

Posted on:

Location Type: Office

Location: Frankfurt • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

Tech Stack

JavaScriptSQL

About the role

  • Based at our Frankfurt office in the Digital Analytics team, you will be responsible for developing and measuring KPIs and OKRs to steer performance across the entire digital customer journey — from first contact to phone-based closing.
  • You will design dashboards and management reports optimized for their target audiences and drive the further development of the digital end-to-end (E2E) tracking strategy as well as the cross-channel integration of end-to-end tracking tools.
  • Using your expertise, you will actively support conversion optimization, identify targeted opportunities through ad-hoc analyses, and provide well-founded recommendations to improve sales performance.
  • With strong technical affinity, you will take ownership of projects to advance cross-channel tracking, technical web implementation, and the creation of optimal data structures — particularly with consideration of modern AI tools.
  • You will enjoy working as a team player in an agile environment and support both Digital Marketing and Sales teams in achieving data-driven targets in direct sales.

Requirements

  • Degree in Business, Statistics, Data Science, Mathematics or Psychology, or several years of professional experience in web analytics.
  • Solid knowledge of GA4, Looker, Google Tag Manager, as well as server-side tracking and cross-channel tracking logic.
  • Proficient in JavaScript, SQL and Power BI for building integrated dashboards and reports.
  • Experience in digital analysis, KPI-driven optimization, building data structures, and using AI tools to derive actionable recommendations.
  • High level of self-initiative, strong team skills, and a structured, responsible way of working.
Benefits
  • Flexible working arrangements to enable an optimal balance between on-site and remote work.
  • Numerous training and learning opportunities to stay up to date for daily work and to support individual development.
  • Support for your career planning, from potential analysis to tailored development programs.
  • A modern, open and transparent work environment that fosters creativity and cross-team collaboration.
  • A diverse health and well-being offer — from on-site group fitness to virtual mindfulness training — to support a healthy work–life balance.
  • Bike leasing, a discounted Germany public transport pass (Deutschlandticket) and other attractive benefits.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
GA4LookerGoogle Tag ManagerJavaScriptSQLPower BIserver-side trackingcross-channel trackingdigital analysisKPI-driven optimization
Soft skills
self-initiativeteam skillsstructured workingresponsible workingcommunicationcollaborationagile environmentproblem-solvinganalytical thinkingadaptability