Marketing Operations Manager

Zuora

Marketing Operations Manager owning Zuora's marketing technology stack and driving campaign efficiency and execution. Collaborating closely with marketing teams for system design and improvements.

Posted 5/13/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $117,100 - $160,950 per yearWebsite

About the role

Key responsibilities & impact

Serve as the primary administrator for Marketo, including integrations, lifecycle and scoring, programs, and database management
Own Demandbase and LeanData end to end, including audience logic, routing rules, and Salesforce syncs
Maintain and improve the integration layer across tools such as Tray.io, Knak, and webhook-based event platforms
Evaluate, implement, and onboard new tools as the martech stack evolves
Identify where AI can create meaningful leverage in marketing operations and help design practical, governed solutions
Partner on workflows that help the marketing team execute more efficiently and effectively
Trace how data is populated across sync rules, API writes, smart campaigns, and manual processes
Partner with the marketing analyst on reporting needs and provide context for how data is generated and maintained
Maintain database health, including deduplication, field hygiene, lifecycle-driven archival, and compliance-related subscription logic
Build documentation and enablement that campaign managers, BDR partners, and RevOps stakeholders can actually use
Translate system logic into clear guidance for GTM teams
Stay close to where martech is heading and bring a strong point of view to stack decisions and operational design

Requirements

What you’ll need

5+ years of hands-on Marketo experience, including work in inherited or complex instances
Strong Salesforce fluency and can trace field values across sync rules, API writes, form fills, and downstream workflows
Experience supporting campaign teams and BDR functions in a B2B go-to-market environment
Know how to balance technical detail with business context, especially when working across routing, scoring, integrations, and reporting
Bring practical AI fluency, with clear opinions on where AI adds value and experience shaping AI-enabled workflows
Have strong analytical instincts and know how to question what a metric is actually measuring and how the underlying data is populated
Thrive in environments where priorities evolve and where you can influence both execution and long-term systems design

Benefits

Comp & perks

Competitive compensation, variable bonus and performance-based reward opportunities, and retirement programs
Medical, dental, and vision insurance
Generous, flexible time off, plus paid holidays, wellness days, and a company-wide year-end break
Paid parental leave (including fully paid leave for eligible ZEOs, subject to local policy)
Learning & development stipend to support ongoing growth
Opportunities to volunteer and give back, including charitable donation matching where available
Mental wellbeing resources and support

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

MarketoSalesforceAPIdata managementcampaign managementintegrationsAI fluencydatabase managementdeduplicationreporting

Soft Skills

analytical instinctscommunicationcollaborationproblem-solvinginfluenceadaptabilitydocumentationguidanceworkflow optimizationcontextual understanding