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Marketing Manager
ZscalerRegional Marketing Manager driving Benelux pipeline, events, ABM, and brand campaigns for Zscaler’s Zero Trust cybersecurity platform. Partnering with sales and EMEA teams on localized marketing programs.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional marketing strategies, particularly in the Benelux market, with a focus on Account-Based Marketing (ABM) and integrated demand generation. Strong ability to leverage data insights for optimizing marketing performance and driving pipeline creation.
Highest-signal resume keywords
Account-Based Marketing (ABM)Regional Marketing Strategy DevelopmentStakeholder ManagementEvent Planning and ExecutionB2B SaaS Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Demand GenerationPipeline CreationData AnalysisMarketing Program ExecutionAI Tool Integration
Soft Skills
Strong Communication SkillsCuriosity and ExplorationCollaboration
Tools & Technologies
AI-Driven AnalyticsPredictive InsightsAutomation Tools
Industry Keywords
B2B SaaSNetworkingCybersecurityBenelux Market DynamicsEnterprise Sales Motions
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Support the development and execution of the regional marketing strategy in the Benelux
- Plan and deliver integrated marketing programs and projects that drive pipeline creation, support customer expansion, and strengthen regional brand awareness
- Act as the “mini CMO” for the region and align localized marketing programs with territory priorities, account focus, and business goals
- Drive pipeline creation and progression through integrated demand generation, Account-Based Marketing (ABM), and customer expansion campaigns
- Plan and deliver in-person and virtual events, executive roundtables, and partner co-marketing initiatives
- Monitor program performance and use data insights to optimize execution, pipeline contribution, and return on marketing investment
- Execute campaigns tailored to the Benelux enterprise buying environment
- Partner with sales, partners, and cross-functional EMEA teams to deliver locally relevant regional campaigns
Requirements
What you’ll need- Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies into daily workflows and problem-solving
- Solid experience in field, regional, or channel marketing within a global B2B SaaS, networking, or cybersecurity environment
- Deep understanding of the Benelux enterprise buyer landscape, regional market dynamics, and go-to-market considerations
- Demonstrated success executing Account-Based Marketing (ABM), regional events, and partner marketing activities that drive pipeline generation
- Strong stakeholder management skills and ability to partner effectively with sales teams and cross-functional organizations
- Excellent communication skills in both English and Swedish
- Preferred: experience with AI-driven analytics, predictive insights, or automation tools
- Preferred: understanding of enterprise sales motions and ecosystem alliances within cloud, networking, or cybersecurity sectors
- Preferred: experience managing complex, large-scale events and localized programs across culturally nuanced segments
Benefits
Comp & perks- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks
- Hybrid working model
- Reasonable support/accommodations in recruiting processes