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Marketing Manager
ZscalerRegional Marketing Manager supporting development and execution of regional marketing strategies primarily in Germany at Zscaler. Collaborating with sales and EMEA teams to drive pipeline creation and brand awareness.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in Account-Based Marketing (ABM) and pipeline generation within the DACH enterprise landscape, combined with strong stakeholder management and communication skills in English and German to drive regional marketing initiatives.
Highest-signal resume keywords
Account-Based Marketing (ABM)Field Marketing ExperienceStakeholder ManagementEvent Planning and ExecutionB2B SaaS Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline GenerationData AnalysisCampaign ExecutionMarket Dynamics UnderstandingCustomer Expansion Strategies
Soft Skills
CuriosityCommunication Skills
Tools & Technologies
AI ToolsMarketing Automation Platforms
Industry Keywords
DACH MarketCybersecurityNetworkingGlobal B2B
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Drive pipeline creation and progression across strategic accounts through integrated demand generation, Account-Based Marketing (ABM), and customer expansion campaigns
- Partner closely with regional sales teams to align localized marketing programs with territory priorities, account focus, and business goals
- Plan and deliver high-impact in-person and virtual events, executive roundtables, and co-marketing initiatives with partners to build partner-sourced pipeline
- Monitor program performance and leverage data insights to optimize execution, pipeline contribution, and return on marketing investment
- Elevate brand awareness and market positioning by executing campaigns tailored to the DACH enterprise buying environment.
Requirements
What you’ll need- Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
- Solid experience in field, regional, or channel marketing within a global B2B SaaS, networking, or cybersecurity environment
- Deep understanding of the DACH enterprise buyer landscape, regional market dynamics, and go-to-market considerations
- Demonstrated success executing Account-Based Marketing (ABM), regional events, and partner marketing activities that drive pipeline generation
- Strong stakeholder management skills with a proven ability to partner effectively with sales teams and cross-functional organizations
- Excellent communication skills in both English and German to effectively drive regional engagement and execute localized programs.
Benefits
Comp & perks- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!