Marketing Analyst
PTC
Cloud
Senior Account-Based Marketing Manager
Zscaler
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $147,000 - $210,000 per year
Job Level
Senior
Tech Stack
CloudCyber SecurityTableau
About the role
- Design and execute 1:1 and 1:few ABM campaigns to drive pipeline generation, account progression, and acceleration across priority enterprise accounts
- Collaborate with sales teams, field marketing, and cross-functional stakeholders to align marketing efforts with account-focused plans and sales goals
- Develop custom multi-channel campaigns involving digital content, gifting, experiences, and activations that resonate with target personas
- Leverage data platforms, like Salesforce, 6sense, Tableau, and others, to segment audiences, optimize campaigns, and measure performance
- Act as the connection point across sales, marketing, and regional teams, ensuring alignment and progress toward shared outcomes
Requirements
- Proven success in designing and executing ABM campaigns tailored to enterprise accounts
- Experience with multi-channel marketing strategies, including digital advertising, SDR sequencing, events, and gifting activation
- Familiarity with using marketing-specific analytics platforms such as Salesforce, 6sense, and Tableau to measure performance and refine tactics
- Knowledge of enterprise B2B tech sales cycles and buyer journey stages
- Strong project management skills with a track record of success in fast-paced environments
- 5+ years of experience in B2B technology marketing, with direct experience in Account-Based Marketing (preferred)
