Senior Manager, Field Marketing
Zscaler
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $122,500 - $175,000 per year
Job Level
Senior
About the role
- Creating and executing a field marketing strategy that drives demand generation, pipeline acceleration, brand awareness, net-new leads, and customer expansion with the ultimate goal of achieving closed won ACV
- Working cross functionally with Field and Marketing leadership as part of the Demand Generation organization to develop strategic pipe impacting programs, including regional in-person and virtual events
- Maintaining a strong feedback loop between sales and marketing, collaborating with field leaders and product marketing to turn messaging and content into realized value that drive revenue goals
- Rigorously tracking and monitoring how field marketing programming impacts opportunity generation, pipeline progression, regional top deals, ACV attainment, and other key data points through Salesforce
- Maintaining strong alignment with the growing field organization while developing scalable programs tied to key accounts and segments across North America
Requirements
- Minimum 6 + years B2B technology marketing experience, preferably at leading SaaS companies, with 3+ years in field marketing
- Demonstrated experience working cross functionally to create effective field marketing strategies and campaigns that drive and progress quality pipeline to hit business goals
- Minimum Bachelor’s in Marketing or Communications, or related field
- Strong project and budget management skills, including the long term planning needed to build scalable programs
- Demonstrated effectiveness at managing all aspects of a field campaign, including contracts, working with digital marketing, product marketing, ADRs, and AEs to drive attendance, content planning, speaker coordination, and post-event follow up
Benefits
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingfield marketingdemand generationpipeline accelerationbudget managementproject managementevent planningcontent planningdata trackingSalesforce
Soft skills
cross-functional collaborationstrategic thinkingcommunicationfeedback managementorganizational skillsleadershipproblem-solvingrelationship managementplanningexecution
Certifications
Bachelor’s in MarketingBachelor’s in Communications