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About the role
Key responsibilities & impact- Partner with senior stakeholders to solve complex marketing and growth challenges
- Translate strategic business questions into analytical work that drives action
- Lead, coach and develop a team of four Marketing Analysts
- Guide measurement approaches across acquisition, CRM and growth activity
- Build a strong measurement and attribution approach for an increasingly complex multi-channel acquisition approach
- Define and champion the long-term vision and strategy for Marketing Analytics, ensuring the function evolves to support Zopa's growth ambitions and changing marketing landscape
- Improve the maturity of Marketing Analytics frameworks, processes and capabilities
- Influence decisions relating to customer acquisition, growth and marketing effectiveness
- Build strong relationships across Marketing, Growth and Analytics teams as well as broader product stakeholders
- Ensure analytical outputs are commercially impactful and actionable
- Maintain high standards of analytical quality and rigour
Requirements
What you’ll need- Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics or a closely related field, with an exposure to a broad range of marketing measurement requirements across the funnel
- Deep domain expertise and understanding of the unique challenges of marketing measurement and performance analytics
- Proven track record of leading analysts and you enjoy coaching, mentoring and developing teams
- Ability to operate comfortably between strategic conversations and analytical detail
- Experience improving the maturity of analytics functions rather than simply maintaining established processes
- A strong problem solver who can break down complex business questions into practical analytical approaches
- You can build credibility with senior stakeholders across both marketing and analytics functions
- You bring enough technical depth to challenge thinking, review analytical approaches and maintain analytical standards
- Comfortable working in an environment that is still evolving and where there is opportunity to shape the future direction
- **Added bonus:**
- Background in marketing or media agency environments
- Exposure to customer acquisition attribution, CRM, next best action / lifetime value modelling
- Experience with multi-touch attribution and marketing mix modelling to enhance effectiveness
- Track record leading analytics transformation or maturity improvement programmes
- Experience operating in fast growing organisations where analytics capabilities are still being established
- Financial services or fintech exposure
- Familiarity with AI enabled analytics approaches and tools
Benefits
Comp & perks- Flexible ways of working
- Face-to-face collaboration
- Good work-life balance
- Work from abroad for up to 120 days a year
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing AnalyticsGrowth AnalyticsCustomer AnalyticsMarketing MeasurementPerformance AnalyticsMulti-touch AttributionMarketing Mix ModellingCRMLifetime Value ModellingAnalytical Standards
Soft Skills
CoachingMentoringProblem SolvingStrategic ThinkingRelationship BuildingInfluencingAnalytical Detail OrientationAdaptabilityLeadershipCommunication