Lead Content Architect – 12-Months FTC, Mat Cover

Zoopla

Lead Content Architect at Zoopla, implementing AI-powered content systems for brand engagement and strategy. Collaborating with Marketing to transform content delivery across platforms and audiences.

Posted 6/18/2026contractLondon • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Define and own Zoopla’s content strategy across consumer and customer audiences in alignment with business OKRs.
Evolve and run an AI-enabled content production system including brief, drafting, review, brand voice QA, channel adaptation and performance measurement for content delivered across site, CRM, organic social, etc - all laddering back to our hero audience propositions.
Architect how Zoopla scales video using AI-assisted workflows (script-to-screen, motion graphics, voice, dynamic cutdowns). Define the toolchain, brief format and QA process so we produce a consistent cadence of publishable video without agency resource.
Own the AI content governance model across accuracy, brand voice compliance and legal/regulatory guardrails.
Work with Product Design and Product Managers to own how we measure and report on content’s contribution to the business. Build the view of how content captures and converts key audiences through the onsite funnel, starting with high-intent movers and scaling to our wider homeowner audience over time.
Be the editorial conscience of Marketing, owning what “sounds like Zoopla” in an AI-augmented world. Hold the line on tone, clarity and brand personality across every asset the function ships.

Requirements

What you’ll need

A proven track record (6+ years) in content strategy, content marketing, editorial leadership or content operations, with at least twelve months actively building AI-powered content systems, ideally for a consumer brand operating at scale.
Audience-led and commercially literate. You build content strategies around brand delivery, audience journeys and business KPIs, not content for content’s sake. You can read audience sentiment, onsite funnel data, and hold your own with senior stakeholders and designers and writers alike.
A brand voice guardian and systems engineer. You bring the editorial instinct to know when AI output sounds like the brand vs. a model in brand costume but you’re also a genuine systems thinker. You don’t just write content, you design the system that produces it: workflows, prompts, governance, measurement, handoffs.
AI-fluent at depth, not the surface. You write structured prompts, fine-tune for brand voice, evaluate critically, chain agents for multi-step workflows, and choose tools based on use cases. Hands-on experience with Contentful (or equivalent), Amplitude (or equivalent), the AI stack (e.g. Claude, ChatGPT, Midjourney, etc.) in real production not just experiments.
A natural teacher, you enable others rather than gatekeep. You recognise that you add value both by the systems and scale you operationally embed and by how well you’ve brought the team on the journey.

Benefits

Comp & perks

Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week
25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks
Cycle to work and electric car schemes
Free Calm App membership
Enhanced Parental leave
Fertility Treatment Financial Support
Group Income Protection and private medical insurance
Gym on-site in London
7.5% pension contribution by the company
Discretionary annual bonus up to 10% of base salary

ATS Keywords

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Hard Skills & Tools

content strategycontent marketingeditorial leadershipcontent operationsAI-powered content systemsaudience journey mappingworkflow designgovernancemeasurementbrand voice compliance

Soft Skills

audience sentiment analysiscommercial literacyeditorial instinctsystems thinkingteachingstakeholder engagementteam collaborationcritical evaluationcommunicationbrand personality management