Product Marketing

• Define, map, and own the consumer journey from a homeowner's initial interaction through to the final instruction of an agent and the subsequent use of Zoopla's moving services.
• Act as the dedicated Marketing representative in product development and roadmap meetings for the homeowner/vendor and moving services areas, ensuring marketing requirements, capabilities, and dependencies are clearly understood and integrated early.
• Develop and cascade compelling, consumer-centric messaging that articulates the holistic value of Zoopla's tools and the Moving Services ecosystem to drive high-value homeowner action.
• Serve as the marketing lead for all marketing strands impacting the full journey, coordinating and aligning efforts across various channels.
• Work with data and product teams to identify and execute on opportunities to improve core marketing KPIs like MyHome sign-up rates.
• Ensure all marketing touchpoints and channels are prepared and aligned to deliver a successful Go-To-Market for any new feature release within the homeowner or moving services experience.
• Own the marketing-related performance metrics for the homeowner and moving services areas, including weekly/monthly reporting on core KPIs.

Product Marketing Manager – Homeowner & Moving Services

Product Marketing Manager – Acquisition Tech

GTM Lead, UK/EU & US

Product Marketing Manager

Associate Product Marketing Manager – Entry-Level