Principal Business Intelligence Analyst

ZoomInfo

Principal Business Intelligence Analyst at ZoomInfo defining PLG success metrics and providing growth insights. Leading analytics initiatives that drive product investments and customer success.

Posted 7/6/2026full-timeRemote • 🇺🇸 United StatesLead💰 $136,500 - $214,500 per yearWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Define and own the measurement framework for ZoomInfo’s PLG motion, including acquisition, activation, engagement, monetization, retention, and expansion.
Establish the company’s source of truth for PLG performance, including KPI definitions, scorecards, executive reporting, and performance benchmarks.
Define leading indicators that predict customer activation, product adoption, conversion, retention, and expansion outcomes.
Ensure measurement consistency across products, teams, and business units, enabling a unified view of customer growth and product performance.
Develop scalable frameworks that connect customer behavior to business outcomes and investment decisions.
Own analytical understanding of the end-to-end customer journey, from acquisition and onboarding through monetization and long-term retention.
Identify behavioral patterns, friction points, and conversion barriers that impact activation, adoption, retention, and expansion.
Develop customer segmentation frameworks that reveal differences in growth outcomes across personas, customer segments, and product experiences.
Lead investigations into significant changes in PLG performance, diagnosing root causes and quantifying business impact.
Influence product investment and roadmap decisions by quantifying opportunity size, identifying high-leverage growth opportunities, and evaluating tradeoffs across competing initiatives.
Deliver executive-level insights that inform product strategy, growth planning, and resource allocation.

Requirements

What you’ll need

8+ years of experience in Product Analytics, Growth Analytics, Data Science, Business Intelligence, Customer Analytics, Strategy, or related fields.
Demonstrated ability to independently lead large-scale analytical initiatives with measurable business impact.
Advanced SQL, Python skills and strong analytical foundations.
Experience conducting deep-dive analyses into customer behavior, product performance, and business outcomes.
Strong statistical and experimentation knowledge.
Experience translating complex data into actionable business recommendations.
Proven ability to influence senior stakeholders and drive decisions through data.
Strong project management and prioritization skills.
Experience building scalable reporting, monitoring, and operational processes.
Preferred Qualifications: Experience supporting Product-Led Growth or self-service SaaS organizations.
Experience with SaaS business models and customer lifecycle analytics.
Experience leveraging AI tools to improve analytical workflows and operational efficiency.

Benefits

Comp & perks

comprehensive benefits
holistic mind, body and lifestyle programs designed for overall well-being

ATS Keywords

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Hard Skills & Tools

Data ScienceBusiness IntelligenceStatistical AnalysisExperimentation KnowledgeAnalytical Framework DevelopmentCustomer SegmentationKPI DefinitionPerformance BenchmarkingDeep-Dive AnalysisReporting Processes

Soft Skills

Project ManagementPrioritizationInfluencing StakeholdersCommunication