Head of Performance Marketing – AI-First
ZoomInfo
full-time
Posted on:
Location Type: Hybrid
Location: Bethesda • Maryland • Massachusetts • United States
Visit company websiteExplore more
Salary
💰 $166,040 - $260,920 per year
Job Level
About the role
- Own all paid channels such as Search, Paid Social, Display/Programmatic, Review sites, Retargeting, and Emerging platforms
- Apply a B2C growth lens including high-volume creative testing and fast, iterative experimentation
- Manage multi-million-dollar budgets while enabling smart, rapid testing
- Build channel playbooks and standards that raise execution quality across the organization
- Build a central experimentation engine for Paid Media and define clear processes for hypothesis creation and test design
- Introduce templates, modular workflows, and streamline approvals to reduce friction
Requirements
- 8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition
- Proven ability to build high-velocity testing systems and drive rapid experimentation
- Deep channel mastery with a creative sensibility and performance mindset
- Experience building frameworks, processes, and centralized standards
- Experience across both B2B and B2C environments strongly preferred.
- Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners
Benefits
- Comprehensive benefits
- Holistic mind, body and lifestyle programs designed for overall well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Paid MediaPerformance MarketingGrowth MarketingAcquisitionCreative TestingExperimentationBudget ManagementHypothesis CreationTest DesignFramework Building
Soft Skills
LeadershipInfluencingOrganizational SkillsAdaptabilityCollaboration