Head of Performance Marketing – AI-First

ZoomInfo

Head of Performance Marketing at ZoomInfo overseeing Paid Media strategy and execution. Driving experimentation and creative strategies to enhance channel performance and growth.

Posted 4/14/2026full-timeBethesda • Maryland, Massachusetts • 🇺🇸 United StatesLead💰 $166,040 - $260,920 per yearWebsite

About the role

Key responsibilities & impact

Own all paid channels such as Search, Paid Social, Display/Programmatic, Review sites, Retargeting, and Emerging platforms
Apply a B2C growth lens including high-volume creative testing and fast, iterative experimentation
Manage multi-million-dollar budgets while enabling smart, rapid testing
Build channel playbooks and standards that raise execution quality across the organization
Build a central experimentation engine for Paid Media and define clear processes for hypothesis creation and test design
Introduce templates, modular workflows, and streamline approvals to reduce friction

Requirements

What you’ll need

8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition
Proven ability to build high-velocity testing systems and drive rapid experimentation
Deep channel mastery with a creative sensibility and performance mindset
Experience building frameworks, processes, and centralized standards
Experience across both B2B and B2C environments strongly preferred.
Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners

Benefits

Comp & perks

Comprehensive benefits
Holistic mind, body and lifestyle programs designed for overall well-being

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Paid MediaPerformance MarketingGrowth MarketingAcquisitionCreative TestingExperimentationBudget ManagementHypothesis CreationTest DesignFramework Building

Soft Skills

LeadershipInfluencingOrganizational SkillsAdaptabilityCollaboration